Just like data management, this is a job that never ends. The taxonomy is constantly evolving and accommodating. Structures are not unique and have to change as your company changes. As the product attributes are modified when we introduce new lines or adapt them for different marketplaces, the structures must also be adapted. So keep reading Taxonomy Is A Forever Work In Progress: Check This API. We will tell you a little about taxonomy and we will introduce you to Text Classification IAB Taxonomy, an API that will make the task easier.
Taxonomy Is A Forever Work In Progress
Website taxonomy is the framework used for a website that logically arranges content so that people can navigate the site with ease and comprehend its purpose. Visually, this may resemble various menus and pages on a website or sections of a blog.
Just as companies consider a commercial area or operations, they have to consider an area that is in charge of information management to ensure that the taxonomy has the correct format and the data is organized from it.
How to create the taxonomy of my eCommerce?
1. Research
Teamwork is essential in this process, bring together the marketing team (where those from the commercial area and even operations can also join) and jointly analyze the behavior of users and the purchasing patterns that your customers have. See how they are interacting on the website: what kind of words they use in the search engine, or where their attention goes when navigating through the site.
When you download this information, combine these insights with your knowledge of your products. Also, do a search on how your competitors work their taxonomy and categorization. Capitalize on the opportunities you see that have not been used in the industry and make logical decisions about what you have salvaged.
2. Testing process
According to the planning stage, review the taxonomy they have created and test your own content. Take the journey your customers would take and document your experience. Put yourself in the users’ shoes and see if this customer journey makes sense. At the end of the day, the success of your company is based on the experience of your customers, and how they trust your content. Correct and add everything necessary at this point.
Taxonomy Is A Forever Work In Progress: Check Text Classification IAB Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy standard offers further benefits for reducing the possibility that content categorization signals could produce sensitive data on matters like ethnicity, politics, religion, or other individual characteristics that could lead to discrimination.
Some frequently asked questions…
What this API receives and what your API provides (input/output)? Just pass the text that you want to categorize and you will receive its IAB taxonomy. Simple as that!
What are the most common uses cases of this API? Therefore, this API is helpful for businesses that need to categorize massive amounts of data. Thus, by categorizing the text, you will be able to collect it.
Are there any limitations with your plans?
Besides API call limitations per month:
Testing Plan: 5 requests per second.
Basic: 10 requests per second.
Pro: 30 requests per second.
Pro+: 60 requests per second.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
Also published on Medium.