If you have ever made a purchase online, you know how important reviews are in this matter. Thanks to them, you can not only learn more about a product or service. You can also find more honest and real opinions.
Many times, to sell, companies tend to “embellish” their products and services a bit. As a result of this, you trust their unrealistic descriptions and acquire something that is nothing like what was promised. That’s why turning to reviews and leaving your own can improve everyone’s shopping experience.
In the comments you can express your disagreement with your purchase and even suggest improvements for the products. And this is a very positive thing. Thanks to these opinions, companies can detect flaws that they may have noticed before and work to solve them.
The problem arises when companies do not pay attention to these comments, and not always because they prefer to ignore the situation. Sometimes this happens due to lack of time, or because there are not enough employees to carry out this task. On the other hand, companies may not be able to interpret whether people are making positive or negative comments. When this happens, customers’ needs go unmet, hurting not only them, but your business as well.
Are There Tools That Allow Us To Get Closer To Customers Through Their Opinions?
As we mentioned before, not all companies deliberately ignore customer reviews. On many occasions, they simply do not have time to read and interpret each comment separately. Many companies receive hundreds of reviews per day, so it is very unprofitable to invest so many hours and human capital in this activity.
Automating the process is the best option. But, are there tools capable of reviewing the opinions of a company’s consumers on their own? And, more importantly, to do it reliably and accurately? Of course they exist! These are called emotion analysis APIs, and they are exactly what any business that cares about its customers needs.
These APIs are, in simple words, programs that are responsible for analyzing people’s feelings simply by reading texts written by them. They are extremely useful, since they can do the work that would take a person hours in just a few minutes in a simple and precise way. And if you really want to grow as a company and go further, you probably want to work only with the best of the best in the field. For this reason, today we want to talk to you about the Opinion Analysis API.
What Is Opinion Analysis API?
Opinion Analysis API is an emotion analysis API developed by Zyla Labs. This allows, in a nutshell, to analyze user opinions to determine if they are positive, negative or indifferent. Thanks to it, you will be able to understand what consumers think and feel about your brand, to solve their unsatisfied needs and work to build a strong emotional connection with them.
How Does This API Work?
Opinion Analysis API works in a very simple and precise way, so it is useful for any type of company, no matter what market sector it is in.
It also does not matter if the communication in your company is not carried out in English, because in addition to that language, this API also supports Spanish and Deutch.
To work, this API needs to be provided with the texts to parse. It supports an array of up to 64 items, and parses the first 2000 characters of each item. This is more than useful, since most reviews do not usually exceed that number. After performing its analysis, it gives you a result in the form of three possible outputs: promote, detract, indifferent. This will allow you to determine what consumers love about your company or what you should improve, either about a product or to capture more of their attention.
Plans And Limitations
As this API is perfect for any company, whether it is one that is just starting out or one that is already established in the market, it offers plans for all tastes. You can even hire a unpaid version, with which you can make up to 25 queries per month. This is great if, before hiring the service, you want to see how it works. And if, instead of the available plans, you want something personalized, you can access that too! If you contact Zyla, they can advise you and help you design something tailored to your needs and needs.
And beyond the maximum number of queries allowed per month, this API does not have any type of limitation.
Due to all this, Opinion Analysis API is the tool that any company should hire. Not only does it allow establishing a relationship of trust with consumers and making them feel heard. By paying attention to their needs and meeting them, you can also benefit as a company. Your customers will be grateful to you and will recommend you. Thanks to this, your growth will skyrocket and will have practically no limits.