While the default WordPress installation sets you up with two different taxonomies; you are not limited to just using categories and tags. Through the magic of something called custom taxonomies, you can create an unlimited number of your own taxonomies. Keep reading Try An API And Categorize Even Better With Custom Taxonomies; we will tell you about this and about Text Classification IAB Taxonomy, a tool that will ultimately improve your website.
You can structure your custom taxonomies as categories or tags. Remember – the main difference here is that classes are hierarchical (they can have subcategories) while tags are not. Custom taxonomies can be just about anything. For example, if you have a WordPress site about books, you could create custom taxonomies for:
- Author
- Genres
This way, readers can easily find content related to the authors and genres they like.
What is a taxonomic system?
Taxonomy is a science or discipline used for classifying and organizing information around a structural or hierarchical model.
In biology, for example, what is taxonomy is useful to refer to the classification of living beings. It is hierarchically organized groups that range from the most generic; such as kingdom or class to the most specific, such as genus and species.
But what taxonomy is in marketing refers to the classification scheme made up of a title; folder organization; and labeling, among other content organization and classification systems that help your user locate web content.
An information organization system that we call taxonomy has a number of categories and subcategories that allow us to group entities (things) that have a certain trait in common.
Taxonomy And SEO
The ultimate goal of the taxonomy is that browsing a website will be much easier. Sort the information according to topics or categories with optimal criteria for our website. Hierarchize the contents according to levels within an ordered system so that the search for information is faster and more intuitive. This order or levels has a general pattern, which makes it much easier to use for any web user depending on their knowledge of computers or the Internet.
One could argue that the primary purpose of a taxonomy designed for digital marketing is to anticipate what your users will be searching for. To put it another way, implementing the SEO taxonomy on your website will help you avoid sequential scans and cut down on the number of time users must spend interacting with it in order to locate something.
Do you think using a marketing taxonomy to organize your online portal would be a useful tool? Please go on to find out more about marketing-oriented taxonomy.
The relevance of taxonomy in Marketing
Having an effective taxonomy is useful to put the content strategy and, above all, its objectives into perspective. This also allows you to determine priorities. It also helps simplify content audits, which must be done at least once a year.
For those users that enter the website, it will be so much easier to get its content if there is proper organization. Thus, in this way, the greater the structure of the information, the easier it will be for him to find everything he is looking for. So, it has been shown that when websites have a higher level of organization in their content, they are more visited.
Check Text Classification IAB Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. Text Classification IAB Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about some things. Some examples are race, politics, religion, or other personal characteristics that could result in discrimination.
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Thank You For Reading Try An API And Categorize Even Better With Custom Taxonomies
Also published on Medium.