There is a lot of talk and discussion about the importance of content. Regardless of the sterile debate about whether or not content is king; I’d like to structure what I’ve been learning on this topic. Before defining how to build a coherent content strategy with your communication; I would like to delve into the types of content that we can find and how to classify them. Today at Try Out The Best Content Classification API Around The Web we will tell you about this and about Text Classification IAB Taxonomy; a tool that will allow you to organize the content you want in a simple, fast and efficient way.
The IAB (Interactive Advertising Bureau) has been in the business for over 40 years and has been a pioneer in digital advertising. The IAB is a non-profit organization that is responsible for setting standards; encouraging innovation, and educating the industry on best practices.
SoftDev has released a new API called Text Classification IAB Taxonomy; that is designed to help publishers, ad networks, agencies, and advertisers classify content on their websites or app.
This API provides an easy way to organize content that is being published on your site or app by using categories such as News, Sports, Entertainment, etc. These categories are then used by the Text Classification IAB Taxonomy to generate tags that can be used with other APIs like Ad Manager or Audience Manager.
Classification of types of content
My experience suggests that we can categorize information from several perspectives. The meaning of each classification in this system will be explained in more detail later.
Types of Content by intent
The content has been created or selected because it talks about one of the following topics: it transmits the values of our brand, it communicates our products, either discusses the experiences of our customers or concentrates on the brand regions with which we want the customer to become familiar.
Content by Format
The classification of the contents can be done by their format: images, texts, audio (eg music), audiovisual (eg videos), links that we find that take us to other places & interactive formats.
Contents according to purpose
The content can also be written with the goal of inspiring, informing, or entertaining the audience. It can also be written to call for action or involvement.
Types of Contents by audit
The content may have been produced by us (Owned), a third party (Co-author), curators (Selected), or consumers (Earned), and in such cases, we will refer to it as (UGC – User Generated Content) or repercussion if the author is a media outlet.
Contents for associated rights
The contents have rights, like any work. These rights can be transferred to the company temporarily or permanently. A number of rights can also be restricted through Creative Commons licenses.
Contents for their use
To ensure a more frequent release, each of us who manage content keeps content in a refrigerator. We also know the importance of recycling content and creating new ones.
Types of Contents by their temporary value
Watching your team’s football match doesn’t have the same value if it is life as if it’s recorded. There is Synchronous content (which has more value to life) than Asynchronous content (they have the same value regardless of when you see them).
Text Classification IAB Taxonomy: The Best Content Classification API Around The Web
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. Text Classification IAB Taxonomy, specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about some things. Some examples are race, politics, religion, or other personal characteristics that could result in discrimination.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
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Also published on Medium.