Are you trying to find a way to get your clients’ location? You should read this post!
Today, making your marketing strategy based on the location of the customers is one of the best ways to grow your business.
Geo-targeting (also called geo-targeted advertising) is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior.
Achieving this can sound difficult; however, you can do it with a few clicks and in only a few minutes with a good IP geolocation API with accurate data.
How does it work?
With an IP address, you can obtain the location of your clients.
An IP address is a unique address that identifies a device on the internet or a local network. IP stands for “Internet Protocol,” which is the set of rules governing the format of data sent via the internet or local network.
In essence, IP addresses are the identifier that allows information to be sent between devices on a network: they contain location information and make devices accessible for communication.
The internet needs a way to differentiate between different computers, routers, and websites. IP addresses provide a way of doing so and form an essential part of how the internet works.
These IP addresses can tell you a lot about the person who is using the computer, such as their location, their zip, and time zone, among many other things.
If you’re trying to find an accurate IP geolocation API we recommend ipXapi.
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without filling out any forms and acting accordingly based on the time-related metadata returned by the ipXapi API.
With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
– Create an account at https://ipxapi.com/ to get started.
– Enter the IP address into the box and count how many people react.
– At any time, you can download and use the API.
Also published on Medium.