Being positioned among the first options in Google is one of the most efficient ways to generate traffic and represents great value for companies seeking to become the first option among users. They are a fundamental piece for SEO positioning (actions oriented to positioning in Internet search engines), whose objective is to turn any information that is searched for into relevant data for people.
Achieving this requires studying and constantly monitoring keywords so that the brand has a better position against competitors. This, in addition, must be supported by a digital marketing and content strategy with which you can understand what the users’ search intent is. With the wrong words, your users will not find you.
Among the tools to identify which are the most convenient keywords to add to your content, are Google Trends. The platform shows the most popular search terms of the moment and the recent past. Also, since it is supported by graphs, it is easier to visualize the frequency of searches, trends behavior, and how events affect the popularity of terms.
On the other hand, although Google Trends is a complete and very interesting tool to use, an API is what you need to boost the search for those keywords you need for your content to reach the audience you want. Not only will you gain more online presence, but you will also generate more traffic and, therefore, more sales.
The First Step Is To Work With Keywords
There are some essential steps to start with the keyword search, but the first step is to identify the search intention, which refers precisely to the intention of the user when he/she searches for the word and finds the information he/she needs. To find out, you can put the keyword in the search engine and observe the results that appear. Those that are in the first positions are the most reliable in terms of intent.
The interesting thing about this point is that you will have the opportunity to see a variety of keywords. Some with higher traffic and others longer and with fewer searches. Playing with these options is what you should do until you find the words that will best position your product and, therefore, allow you to stand out from the competition.
Why Choose An API?
When you want to take on a larger and more complex project, you should opt for a tool that is capable of solving the requirements you need in a short time. A trending topic Google Search API is an ideal program to achieve this since it will not only help you achieve your goals but also save time, money, and effort.
There are indeed interesting options in the current market, but an API that will help you boost your business is Google Trends API, a tool that will show you which are the most popular words at the moment. In addition, you will find the keywords you need according to the region and time you want to analyze.
As if that were not enough, you will have information to inspire you and make the valuable contents that your target audience needs, compare topics so that you can create the most convenient tools, see the behavior of your competitors and compile visual information of all the data you are looking for. In the end, the search for topics and words that go hand in hand with your business will be more profitable if you integrate Content Inspiration Google Trends API.