Have you ever thought about what marketing-oriented taxonomy is? Surely you have heard of taxonomy in biology; but what taxonomy can be useful for innumerable purposes; from organizing books in a library to organizing the contents of a website? Continue reading Use A Text Classification API To Enhance Your Website; we will tell you about this and, in addition, we will share with you a tool that will facilitate the task of doing it: IAB Tech Lab’s Content Taxonomy.
It can be said that the main function of the digital marketing-oriented taxonomy is to predict where the things that your user will be looking for are going to be. In other words, by using the SEO taxonomy on your website, you will avoid sequential scans, thereby reducing the number of interactions required to find something.
Does marketing taxonomy sound like an interesting tool that you could use in organizing your web portal? We invite you to learn more about what marketing-oriented taxonomy is.
What is a taxonomic system?
Taxonomy as such is a science or discipline used for the classification and organization of information around a structural or hierarchical model.
In biology, for example, what is taxonomy is used to refer to the classification of living beings in hierarchically organized groups that range from the most generic, such as kingdom or class; but also the most specific, for example, genus and species.
But what taxonomy is in marketing refers to the classification scheme made up of a title, folder organization, and labeling, among other content organization and classification systems that help your user locate web content.
An information organization system called a taxonomy is made up of a number of categories and subcategories that allow us to group entities (things) that have a certain trait in common.
Taxonomic characteristics
The topics or products of your web page can be organized, according to the taxonomy is, depending on the following characteristics:
Objectivity: for a characteristic that is based on objective and identical knowledge for any user. For example, all wines are alcoholic beverages.
Determination: when a specific characteristic is identified. For example, we can determine the alcoholic strength of wine from the difference in density between water and alcohol.
Reproducibility: when multiple individuals describe the same object’s attributes separately and concur with the observed value. For instance, red, white, and rosé wines are divided into these categories. Therefore, it is a trait that is simple to replicate.
Mutually exclusive: When a group is prohibited from being included in any other categories because it is already in one. A wine can only be a member of one appellation of origin, and these characteristics are mutually exclusive
Useful: when the feature can be used to gain knowledge. Classification of wines based on the types of grapes used in their products allows us to anticipate the organoleptic qualities that we will find in them.
Check Text Classification IAB Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about some things. Some examples are race, politics, religion, or other personal characteristics that could result in discrimination.
What are the most common uses cases of this API? This API is beneficial for businesses who have a vast volume of data that has to be sorted by category. As a result, you will be able to collect text by categorizing it. Furthermore, it is great for marketing organizations who wish to extract and categorize data online. Also useful for categorizing phrases or slogans, IAB standards provide precise classification.