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10 Best Drip Alternatives – Reviews, Features, Pros & Cons

Drip has become one of the most popular email marketing software in digital marketing, but have you ever thought about Drip alternatives?

Drip is an ecommerce marketing engine. With this tool you can build personalized customer experiences, drive revenue, etc. It has some outstanding features, their segmentation options, reporting and automations are top-notch. The downside is the high price compared to other tools. On the other hand, it’s not a good email marketing software in terms of email templates. They don’t have a good library of pre-made templates. 

This email marketing tool isn’t for everyone. Whether it’s the cost, its user-friendliness, or the lack of supplemental features, companies have considered some great Drip alternatives.

If you take a look around  all the choices you have in the market, you’ll find many great Drip alternatives to jump on the strategy of email marketing.

  1. Postr

This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.

The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Sendinblue includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.

Free Plans: Postr offers a free email marketing plan that lets you send up to 20,000 emails per month with Postr branding. On the other hand, Paid Plans start at $25 per month.

  1. MailChimp

Mailchimp is one of the popular apps for email marketing developed by The Rocket Science Group LLC. 

The main features include predesigned and user defined email templates, drag and drop editor for designing templates,email beamer, integration with around 100 other apps and services like Facebook, Twitter, Salesforce, Google, WordPress etc, multi user accounts with different levels of access, designing custom signup forms, classify different segmentation and groups,autoresponders,delivery by time zone,spam filter diagnostics,API for syncing with existing customer databases etc.

The cons several people complain about is that the email creator isn’t very easy to use. For this reason, people look for interfaces that are more polished. Unfortunately, if you aren’t using their forms you cannot get statistics into your site.

  1. Active Campaign

With this email marketing software, you can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B). ActiveCampaign is a lot cheaper for all plans (compared to Drip) It also has more advanced sales automation features, better support and has a bigger library of different email templates. 

The cons many people complain about Active Campaign is that the limit of users on the plans they offered can be frustrating.

  1. Get Response

GetResponse has a huge number of features that go well beyond email marketing including video email marketing, landing pages, design testing, A/B testing, and more. They also offer outstanding automation features so you can create automated email campaigns based on different conditions and triggers. On the more expansive plans, you’ll also get access to a webinar feature and inbuilt CRM in addition to other tools.

This tool scores really well on pricing (very affordable) and on almost all features. However, it doesn’t score the best in all of them So if you need the best of the best in a certain area, keep that in mind. 

  1. ConvertKit

This email marketing tool enables you to schedule your email sending process in which you can select particular days for delivering your emails. Not only you can schedule the emails, but also check the sequence of drip emailing 

Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. It is especially recommended to Convertkit to bloggers, because the founders were bloggers and created the software with this audience in mind. With Convertkit, you can also create landing pages. 

This email marketing is way more affordable than Drip. It is also easy to use for beginners and has great deliverability.

  1. Mad Mimi

This is a simple email marketing platform used by several companies. It allows you to create, send, share, and track email newsletters online. This marketing tool is for people who want email marketing to be simple. 

Every day, over 40 million emails are sent, shared, and tracked using their powerful service. It was initially conceived as a tool for musicians to create online press kits but the idea pivoted to an email marketing platform featuring a simple design experience.

Many people complain about the design which is centered on email lists, and limits functionality. If you need something simple, then try Mad Mimi, if you need something more developed, try other email marketing software.

Mad Mimi has a free trial (with no credit card required) followed by a Basic Plan of 500 subscribers for $10. Pro is $42 for up to 10,000 subscribers, and Silver is priced at $199.00 for up to 50,000.

  1. BenchMark Email

The platform is appropriate for any company that wants to increase sellings through user-friendly features.

Setting up and customizing your email marketing campaigns has become unchallenging with the new campaign editor.Simultaneously, this email marketing tool offers additional features to impulse your email marketing efforts. Using the platform will help you send a lot of personalized emails through high-volume sending.

Moreover, you can administrate your email deliverability to guarantee that these emails will always land in your subscribers emails.

BenchMark Email customers complain about the difficulty of navigating the site, open rates and automated emails. But, in general, Benchmark Email is a great choice for you to manage your mailing lists, import and keep subscriber data, expand your audience, and control the delivery status of your email campaigns.

  1. SendGrid

This is an email marketing solution designed to simplify email campaigns and drive your business to success. Integrate your lead generation form, contact form, or signup form with SendGrid to automatically synchronize new contact information to your SendGrid contact lists.

This all-in-one transactional and marketing email solution that appeals to both developers and marketers. Very easy to integrate API triggers into external sites/apps and also easy to integrate with 3rd party marketing stack providers.

A full suite of solutions from managing marketing lists to creating campaigns or transactional triggers. The metrics are very expandable, you can view your open rate, clicks, and unsubscribes all in one screen.

Unfortunately, several customers complain about the contact calculation, which is confusing for them. It’s also difficult to delete contacts and the customer service experience is a little deficient.

  1. EngageBay

As an all-in-one marketing suite, EngageBay could present a really good solution to startups looking for inexpensive email marketing.

There’s no need to pay for several programs or integrate several pieces of software. EngageBay offers a slew of features, as it’s the title as an all-in-one marketing suite might indicate. There’s Sales Bay for sales automation, Service Bay for service automation, and Marketing Bay for your marketing needs.

With this service, you can browse countless email templates, quickly coming up with one that suits your email campaign needs. You can also create your very own templates so your messages have the kind of personalized approach for more conversions. With email broadcasts, you can mail out your newsletter, relevant offers, and promotions.

There are a few cons about this email marketing software: According to several customers, they said that some features are missing, or are under development but the current ones available are fine. But as the industry grows this tool should be able to improve and fix their errors, otherwise it’s not good

  1. Curated

It’s a design based email marketing platform for newsletters. With Curated, you can easily create and send simple email newsletters to engage your social audience and extend your business

 You can also write original content or share videos, articles, links, images from your device, and more content from around the web, as well as composing a message and send it to your list in minutes, keeping your brand and content top of mind with the people that matter most: your audience.

The cons that several customers complain about is that some parts of Moosend have suboptimal documentation, which requires testing what feature is actually doing. On the other hand, real time chat support helps a lot though,, and documentation is also improving.

Curated paid plans start at $25.00 for up to 500 subscribers, 501-2500 $29.00 and maxes out at 25,000-50,000 for $399.00.


Also published on Medium.

Published inStartups

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