The AD-Block (or AD-Blockers) are some of those inventions that please most Internet users, but do a tremendous damage to the companies that offer content. AD-Blockers are programs that hide automatically the advertising that is seen on the Internet, whether it is an advertisement before YouTube, a banner on a web page or a tiny box with an advertisement. These programs identify and hide them. But they may have their days numbered due to a decision that Google Chrome could take imminently. Unlike other programs, Ad Block are not installed on the hard drive of computers, but they do so in the form of add-on browsers.
Google Chrome wants to eliminate AD-Blockers
As reported by Hypertext, Google has made changes in Chrome that will affect the operation of extensions that block advertising and trackers, better known as AD-Blockers.
According to data from Adobe, approximately 30% of the world’s Internet users use this “trick” to avoid advertising. The impact of your action on the accounts of companies that produce content is incalculable. When an Internet page does not show an advertisement, the person responsible for that page – be it a blog, a communication medium or a portal stops paying money for advertisements. It is as if someone were covering a road advertisement with a blanket.
The supposed interest of Google, the company that earns more money in the world with online advertising, to block the blockers at least in Chrome, has been made public thanks to the words of Raymond Hill, creator of two popular AD-Blockers, uBlock Origin and uMatrix. It was against the new API that Google proposes, since it not only leaves both extensions inoperative, but also reduces the control of the end user in Chrome. However, and according to Hill, this new API does support AdBlock Plus, an extension that receives money for allowing certain ads to be seen (that is, it raises the bar to those companies that pay a kind of revolutionary tax.
This new API does not allow blocking an infinite number of contents, but the figure is reduced to 30,000, something insufficient for this type of advertising blockers, who have to know how to differentiate many more aspects,
Google is one of the companies that has lost most because of the AD-Blockers, (the latest data are from 2015 and estimate the loss in about 6,500 million dollars) a figure that has had to shoot because only 4 years ago this type of programs were residual and did not enjoy much of the popularity they have today. According to figures from the Ovum firm, advertisers would lose 35 billion dollars by 2020 if they continue with the blocking of content as it is currently applied.
Also published on Medium.