The second edition dedicated to Latin America of the Google Launchpad Accelerator program will be held in Buenos Aires, Mexico City and Miami and already has participating startups that will seek to grow their business throughout Latin America.
Through this initiative, which lasts for three months, companies have the opportunity to establish priorities and solve problems of their companies and products with the support of dozens of mentors and speakers on business issues; marketing, branding and public relations; organizational culture, artificial intelligence and machine learning, Google Ads, Google Cloud and Android Play, among other technologies. In addition, they will have the support of different Google teams, which will help them boost their growth, infrastructure, management and leadership in a short and intense time.
For the winter edition, which will last from October to December 2019, of this program in the region, a multi-week selection process was carried out, in which more than 120 startups went through a rigorous evaluation process. Finally, companies from Argentina, Chile, Colombia, El Salvador and Mexico were chosen, as well as from the Spanish-speaking community of the United States. These belong to market segments such as banking and finance, professional services (legal, insurance, accounting, human resources, marketing), hospitality, automotive / transportation, retail, electronic commerce, construction and real estate, among others.
This program will allow entrepreneurs to scale their products, overcome technological challenges and establish a connection with entrepreneurship networks in the region and in Silicon Valley, to consolidate the growing generation of innovators in Latin America.
The selected startups are:
123Seguro (Argentina): A digital insurance agent that offers a combination of insurance comparison, transparency and advisory services. It is the leader of the Argentine market and is available in Chile and Colombia.
AI Turing (Colombia): Supervises the commercial strategy for PPC companies through Artificial Intelligence models, and helps them strengthen their business strategies.
Apli (Mexico): A recruitment automation solution based on conversational AI.
DevF (Mexico): EdTech Startup promotes inclusion and accessibility, using agile education programs that develop softer digital skills, and then connect these people with job opportunities in the technology sector and industry.
Hugo (El Salvador): Hugo is a technology, delivery and transportation company based in El Salvador that operates in Central America and is rapidly expanding in LATAM.
Jetty (Mexico): Jetty is a private collective transport application with routes optimized to bring people from your home to work and back, it offers an income and operations management platform; It works to improve the experience of its users while traveling.
Jüsto (Mexico): A 100% digital supermarket, which works to lead the transformation of the supermarket industry and give Mexican households access to higher quality products with time and money savings.
Odd Industries (Chile): Platform that helps its clients obtain, decrypt and distribute information. They create data using proprietary hardware, such as robotic cameras in situ, process images along with other data sources and use machine learning algorithms to generate metrics that help make decisions in real time.
TransparentBusiness (USA): Platform designed to help its clients increase the productivity of freelance employees, allowing coordination and monitoring of the workforce, providing real-time information on the cost and status of all tasks and projects
At the end of the program, developed in partnership with Centraal and TheVentureCity, these startups will be part of the international group of alumni of Google Launchpad Accelerator, where they will join other Latin American companies of global scale such as Quinto Andar, Portal Telemedicina, Creditas, Platzi, Konfio, Ualá, La Haus, Kichink, Compare Online, Cloud Store, and Miroculus, among others.
Also published on Medium.