Without a doubt, the purpose of any business is to generate sales. It is true that there is a great trend toward electronic commerce. Nonetheless, is not enough to open an eCommerce, create a couple of categories and start filling them with products. People who come to virtual stores want to have a great shopping experience; thus, it is necessary that there is a simple and logical organization of what is offered. And that is exactly what we are dealing with today. Keep reading Product Taxonomy Increases Conversions With This API we will share with you Text Classification IAB Taxonomy,, a tool to make your strategy much more productive.
What is product taxonomy?
We begin by seeing that the word taxonomy is synonymous with the term classification. With this sure principle, it is now possible to more easily demonstrate what is to be explained. We can see that taxonomy comes from Greek and is defined as
“The science that deals with the principles, methods, and purposes of classification”. Based on this we can say that the classification of products focuses on organizing, grouping, and categorizing items. This is so that their exhibition is coherent within the logical sense and this allows the user to be able to make a more satisfactory exploration of the elements within a web.
Why does product classification favor conversions based on the type of behavior of the Internet user?
When visiting a website, two main types of Internet users can be distinguished: the browser and the search engine.
Browser-like user behavior
In the first case, we group together those people who come to visit a website and dedicate themselves to exploring the categories and going through the different elements that are offered. Here it is easy to see how a correct classification of products will make this visitor’s experience more rewarding.
Making an analogy with physical stores, we can highlight one of the advantages of large stores over traditional commerce; that is, the classification and ordering of products allow people to easily explore them and in many cases; it is the attributes of that item that end up convincing the potential buyer to make the purchase.
Search-type user habit
In the case of people who arrive at a website, go directly to the search box and enter the specifications of a product, we can differentiate that it is different behavior from the one indicated above, but in this case, it is also important to have an adequate taxonomy. of products.
To show it, we can see an example of another Barilliance Ventamueblesonline client that presents its search box in the upper central part.
Suppose we sell sneakers and this person visits the web looking for a black Nike Air Force One in size 9, if our article organization does not have that detailed classification by brand, model, color, and size, the search result will start to show generic results and the client will end up leaving the site.
As can be seen, it is very important to have a detailed product classification, this allows for satisfying the demands of the two main groups of users, and this organized and enriched shopping experience will be valued by the potential buyer.
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. Text Classification IAB Taxonomy, specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about some things. Some examples are race, politics, religion, or other personal characteristics that could result in discrimination.
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