Have you ever given marketing-oriented taxonomy any thought? You’ve probably heard of taxonomy in biology, right? But what taxonomy may be useful for a variety of tasks; such as managing website content or arranging books in a library? Keep reading With This API Your Users Won’t Get Lost On Your Site; we will tell you about this and about Text Classification IAB Taxonomy,, the best tool to improve your marketing strategy with taxonomy.
We can say that the main function of the digital marketing taxonomy is to predict where the things that your user will be looking for are going to be. In other words, by using the SEO taxonomy on your website; you will avoid sequential scans, thereby reducing the number of interactions required to find something.
Does marketing taxonomy sound like an interesting tool that you could use in organizing your web portal? We invite you to learn more about what marketing-oriented taxonomy is.
What is a taxonomic system?
Taxonomy as such is a science or discipline used for the classification and organization of information around a structural or hierarchical model.
In biology, for example, what is taxonomy is usefulto refer to the classification of living beings in hierarchically organized groups that range from the most generic, for example, class or kingdom, to the most specific, such as genus and species.
But what taxonomy is in marketing refers to the classification scheme made up of a title, folder organization, and labeling, among other content organization and classification systems that help your user locate web content.
A taxonomy is an information organization structure that is made up of a set of categories and subcategories, thanks to which we can unite entities (things) that share some common characteristic.
What is a web taxonomy?
A web taxonomy is a system used to classify things. It is used to define relationships and similarities between a set of descriptive terms and labels. A web page taxonomy creates a classification system for a website to improve user navigation and help visitors find the content they are looking for.
That is, a web taxonomy makes it easy to organize, arrange, reorganize, search, and distribute content in different ways. In fact, an average of 38% of web page visitors will leave if it is poorly designed.
Provide readers with relevant material
You can arrange your stuff, for instance, according to a topic, kind, videos, news, podcasts, etc. Consequently, linked components will also display when one element does. Web taxonomy makes sure that all of your work will be worthwhile. There are many different ways to organize your content. If you group the site taxonomy by topics or videos to improve search functionality, it is highly helpful. It is a very strong and stunning strategy for web pages because it aids in providing users with relevant content.
With Text Classification IAB Taxonomy Your Users Won’t Get Lost On Your Site
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. Text Classification IAB Taxonomy, specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about some things. Some examples are race, politics, religion, or other personal characteristics that could result in discrimination.
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Also published on Medium.