If you want to know how to obtain information to segment your customers based on their characteristics, we recommend this article. Here you will find information on how to obtain information safely and free of charge.
It is often important to be able to segment customers. To segment is to analyse and identify the profiles of groups of consumers. However, these may need different products or different marketing strategies.
What do we have to segment for?
Segmentation serves, among other things, to know:
– Characteristics of my customers who make up my business.
– What the key customers and potential customers of my business are like.
– Identify new niches or segments in which to introduce my brand.
– Know what the consumers of my brand are like.
In this sense, segmentation will allow companies, based on the analysis of the information, to answer a series of necessary questions. Either to be able to plan and make decisions with the least possible uncertainty.
Once we have obtained the customer information, we will go on to mark or establish the objectives of the segmentation. So, the objectives can be very varied and different. It depends on what you want to achieve. Also, without forgetting the steps to correctly establish objectives.
In order to obtain information about customers in a simple and secure way, APIS can be installed on websites. These IP geolocation APIs read customer information via the IP address. And show for example: what time zone they are using, information about the country, the city, the postcode. The longitude and latitude. You can find out what currency they use and information about the internet connection they are using.
They are easy to implement and can be done in as little as 10 minutes. One of them is for example IpXapi. ipXapi is integrated with multiple channels that provide IP data in real time.
It is present in more than 20.000 cities all over the world.. That’s why the database that uses this ipXapi API is updated on a really regular basis. Usually 24 updates are done in a single day. Which is a really high number compared to others.