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Startup tips from the muesli guru: All you need to know to help grow your startup

How to become successful with the start-up of a company? This question interested about 350 entrepreneurs, young entrepreneurs and those who want to be burning.

Make mistakes and learn from them

One thing made it clear to Max Wittrock: “Making mistakes is important and success does not come overnight.” A long breath and the ability to learn from mistakes and cope with setbacks were as much part of the development of a business as the real business idea. Important to be successful with his idea is also the story behind the product.

566 quadrillion muesli varieties

In the case of the cereal company co-founded by him, Max Wittrock described in an amusing way how the idea of putting together cereal components according to the customer’s wishes and selling them over the internet was born and how it developed. “After two weeks we were sold out for the first time,” he said, giving a look behind the scenes, how initially all components were first transported to an apartment in the center of Passau and then mixed by hand and kitchen scales.

Max Wittrock, founder of the muesli startup Mymüsli, explains in an amusing way how the path from a crazy idea to the company’s success can succeed. “Making mistakes is important,” is one of his theses.

Today, a machine takes over the mixing of the theoretically possible 566 quadrillion variations that make the individualized muesli from flakes, seeds, dried fruits and nuts. And at least as important is to be convinced of his idea. “Just as one should marry out of love, one should start a business out of love”.

Founders must also be promoted in the region

The Black Forest-Baar-Heuberg region is one of the most innovative economic regions in Europe. This was made clear to Achim Scheerer, Vice President of the Chamber of Commerce. That this is so, was due to courageous founders who had a vision and believed in it. The IHK is a qualified partner for start-ups.

Network should bring together founders

Currently, a network is being set up to inform the founders adequately, even after they have started their professional life, and to bring them together with other founders. As Scheerer said, start-up entrepreneurs “are making an important contribution to the economy, creating new jobs or being successors to companies, fostering competition and structural change, and producing innovative products”.

Stamina is needed for startups

In a panel discussion, among others, Mike Wutta from the event company Trend Factory in Rottweil explained that many founders failed aran, “that they give up too quickly.” Also, founding a business does not just work in metropolitan areas.

The rural region could well be an opportunity to make a business a success

“In the end, the result counts” In order to become more start-up-friendly, however, it requires the appropriate conditions. A fast data network and well-developed public transport are also important. “Young people do not even want to drive a car today”.

Founders hope for success

Patrick Schmid is still fresh in the entrepreneurial scene. Together with two partners, he founded Neeerds GmbH, which among other things developed creative software solutions (apps) for companies. He promises himself a lot of the idea “There is a lot of potential in the companies.” Although the three young entrepreneurs hope for success. They are aware that they could fail with their product. “At some point you have to earn money with it”.

Published inStartups
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