Content is the heart of a brand because it is the expression of its voice and how it can communicate with users. It serves to understand what they need, when, and why, beyond serving as a platform to sell a product. Today’s approach is more holistic, personal, and intimate, so…
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If you are a content creator, you have probably already heard that, for any brand, content is king. The main reason for this is that in today’s strategies the real focus is on the user and not the product. Selling for the sake of selling will only make your audience…
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Writing has become one of the most important tools when it comes to making content for a brand. It is a fundamental pillar that you need to be able to connect with your customers the way you want and achieve your business goals to grow. The truth is that content…
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Content is the key piece for your brand to gain an online presence. Every post, image, article, and even caption is part of what should be a good marketing strategy that will boost your brand and take it to the next level. However, it is normal for any content creator…
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In all skills related to communication, spelling is essential for a message to be understood correctly. Content marketing does not escape from this and although there are advertising campaigns that play a little with spelling mistakes, especially to attract attention and create an impact at the time, writing correctly is…
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Despite being in the era of slang, hashtags and modern communication, knowing how to express ourselves and being good communicators overall is still very important. The problem is that we have become so used to this modern language that we seem to have forgotten that there are grammatical rules that…
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Everytime we write we want to make an impact. We want the reader to be engaged with our ideas, to like our piece of writing. Especially if we are in charge of a blog or our job is very related to writing, we need to make every single application, story,…
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It could be stated that slang terms have taken over our vocabulary. We use it on a regular basis to express ourselves as it allow us to communicate more freely with others since we do not have to worry about following the strict vocabulary and/or grammar rules. Nevertheless, when writing,…
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Nowadays, despite us being surrounded by informal language and colloquialisms as a modern, full of technology/social medias society, our spelling, punctuation and grammar still represent us in the world and talks about us. When we present something that we have written either it is an article, an email or a…
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Among all text styles, academic writing is one of the most complex because it requires a level of technicality that must be mastered. It is typical of formal research and university papers because it has a series of formalities that must be fulfilled to be easy to read. If we…
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