Are you an insurance agent wanting to immerse into email marketing but doesn’t know where to start? We got you covered!
Any digital strategy should include email marketing. Even though other marketing channels like social media, podcasts, and digital marketing became popular, email remains the most successful marketing medium. Therefore, one of the most effective marketing tactics for insurance agents is email marketing. Insurance agents who do not use email’s direct and effective power waste money. Thus, email marketing may be a very effective method for selling insurance.
If you’re an insurance agent, your email marketing may assist you in several ways. They may help you get followers for your social media accounts, keep your brand in front of your consumers’ minds, and even convert those leads into new customers. Email also benefits the agent by providing up-sell and cross-sell chances, among other things.
As a result, you’d expect every insurance agent would use email marketing to expand their company. However, the majority are not. In fact, 74% of insurance agents claim to have never attempted email marketing. So, why do just 26% of insurance brokers use email to promote their business?
Basically, successful email marketing involves a significant amount of upfront effort, constant content creation, and continual monitoring. Even when the numbers show that email marketing is worthwhile, it is too much for many insurance firms to handle. And of the 26% that do utilise insurance email marketing, the majority are doing it incorrectly. Luckily, we’ve put together this guide to help you modify all of that!
- Discover your goals: Find out who your ideal customer is and what they expect from your organisation -don’t be afraid to ask them directly. Then, with each campaign you put out, strive to deliver it.
- Make your email campaigns relevant: Making your email text concise and straightforward is a great idea, but making it relevant to what’s going on in your and their surroundings is even better (e.g. appropriate information regarding the season or a special event).
- For each campaign, create a template: You’ll need to choose an email marketing software that doesn’t require you to become a technological specialist. The simplest method to achieve this is to use a drag-and-drop editor with built-in templates.
Postr
If you wish to get a better insight into the do’s and don’ts of an email marketing strategy for insurance agents, check Postr‘s short and easy -yet, effectual– guide to successful email campaigns. It is 100% free for anyone who needs it. Moreover, it gives away unrestricted, responsive HTML email templates to craft compelling campaigns that catch your subscribers’ eyes. Hence, no coding is required. Regarding the drag-and-drog editor, the platform uses GrapeJS, the Next-generation tool for building templates without coding.
Additionally, Postr guarantees a high degree of delivery. It makes no difference what industry you work in (adult content, gambling websites, online casinos, crypto, initial coin offering, multi-level marketing, cannabis, CBD brands, Pharmaceutical products, Affiliate Marketing, Sports Betting, etc.). When you send email messages to customers, the tool ensures that they arrive on time. You may also track their performance and metrics to see what your subscribers do and don’t want, allowing your business to thrive.
Furthermore, Postr is concerned about its users’ finances. That’s why you simply pay for what you send; no hidden expenses with this service. Consequently, you may send out more emails for less money. It is deal for a company with a limited budget. Nonetheless, if your subscriber list does not exceed 200 individuals, and you do not intend to send more than 1,000 newsletters every month, you can enjoy Postr‘s benefits for free.
We hope you found this information useful!