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The future of your startup: Keep it for yourself or sell it to a big company?

Hans Peter Haselsteiner is the new majority owner of the Viennese startup Digital Hero, founded by Eveline Steinberger-Kern with her Blue Minds. The Energy Hero product offers a simple electricity provider change service.

As announced, the investment company ZMH GmbH has taken over the majority of the Viennese startup Digital Hero from Hans Peter Haselsteiner

Founded by Blue Minds founder Eveline Steinberger-Kern, the company offers Energy Hero, an automated electricity provider change service. At the time of its formation about a year ago, investor Paul Swarovski had been involved with more than 94 percent. The remainder was accounted for by the Blue Minds Company. Paul Swarowvski is out with the deal now. ZMH GmbH now accounts for around 61 percent and the remaining 39 percent for the Blue Minds Company.

Details about the deal unknown

About the amount of the purchase price is made by Digital Hero no information. At the request of the brutkasten it is said that in addition to the change of ownership, fresh capital for the company was added to the deal. In any case, the new majority owner should provide for an additional push. “With Hans Peter Haselsteiner, we have brought a strong partner with a well-known track record on board in liberalized markets. We are pleased about his entry into Energy Hero and the cooperation with the competent team of ZMH “, comments CEO Eveline Steinberger-Kern. And Haselsteiner announced: “Energy Hero helps every Austrian and every company save energy costs. Low energy costs brings the liberalized market. That’s why I invested there and now I’m Energy Hero myself. ”

Energy Hero: Simple concept with great savings potential

The startup model is based on a relatively simple concept. Customers can – depending on the contract – usually change the energy provider once a year. Energy Hero automatically finds the cheapest supplier in the areas of electricity and gas and automatically switches for its users. For this, the startup charges a service fee of two (electricity) or three euros (electricity and gas) per month. It promises a cost reduction per household of up to several hundred euros per year.


Also published on Medium.

Published inStartups

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