While email marketing is commonly seen as a tool for companies trying to attract customers attention, it can also be helpful for those organizations where profit isn’t the main purpose. Nonprofit email marketing can imply making people captivated letting them know about your crucial goals, and it can also mean the difference in achieving those goals or losing your mark.
With the absence of time that most nonprofit organizations are dealing with, email marketing is one of the best strategies for connecting with nonprofit supporters. Through the medium of email, nonprofit organizations can show contributors the repercussion they’re making and the appreciation your organization has for them.
Choose a company that supports your nonprofit’s mission.
Like with any software tool, it’s very necessary to find an email marketing software that merits your success. In the long run, you don’t have time to manage a complex email tool. You need a software that’s simple and easy to use.
Here’s Top 5 Email Marketing Software for Nonprofits in 2021
This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.
The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Sendinblue includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
The main features include creating and sending emails using drag and drop campaign editor, also putting dynamic content to the campaign, optimizing templates for mobile, personalizing the content of the email, integrating online surveys with campaigns, adding traceable buttons for social media websites like Facebook and Twitter, landing page builder, editing HTML code in the templates and customizing it, tracking the email campaigns and creating reports based on them, etc.
GetResponse has a huge number of features that go well beyond email marketing including video email marketing, landing pages, design testing, A/B testing, and more. They also offer outstanding automation features so you can create automated email campaigns based on different conditions and triggers. On the more expansive plans, you’ll also get access to a webinar feature and inbuilt CRM in addition to other tools.
This tool scores really well on pricing (very affordable) and on almost all features. However, it doesn’t score the best in all of them So if you need the best of the best in a certain area, keep that in mind.
4.Mad Mimi
This is a simple email marketing platform used by several companies. It allows you to create, send, share, and track email newsletters online. This marketing tool is for people who want email marketing to be simple.
Every day, over 40 million emails are sent, shared, and tracked using their powerful service. It was initially conceived as a tool for musicians to create online press kits but the idea pivoted to an email marketing platform featuring a simple design experience.
Many people complain about the design which is centered on email lists, and limits functionality. If you need something simple, then try Mad Mimi, if you need something more developed, try other email marketing software.
Mad Mimi has a free trial (with no credit card required) followed by a Basic Plan of 500 subscribers for $10. Pro is $42 for up to 10,000 subscribers, and Silver is priced at $199.00 for up to 50,000.
5. SendGrid
This is an email marketing solution designed to simplify email campaigns and drive your business to success. Integrate your lead generation form, contact form, or signup form with SendGrid to automatically sync new contact information to your SendGrid contact lists.
This all-in-one transactional and marketing email solution that appeals to both developers and marketers. Very easy to integrate API triggers into external sites/apps and also easy to integrate with 3rd party marketing stack providers.
A full suite of solutions from managing marketing lists to creating campaigns or transactional triggers. The metrics are very expandable, you can view your open rate, clicks, and unsubscribes all on one screen.
Using email marketing software and the proper marketing strategies for pursuing exceptional email content, non profits can gain more donors successfully and make sure they are making the best use of their email options.
Also published on Medium.