With the increase in takeout and delivery orders at the beginning of the unexpected scenario last year, many conventional restaurants as well as emerging brands transitioned to an off-premise-only business plan. Instead of cutting prices, how about presenting customers with the amazing food they desire? Who wouldn’t want that as a choice?
Operators can establish their business at a much cheaper cost thanks to ghost kitchens. They may, for example, work in a smaller apartment than if they had dine-in space, and in some cases, share a kitchen with other brands inside the ghost kitchen.Moreover, since many ghost kitchens tend to deal with third-party service providers, they can save money on staff by not hiring servers or delivery drivers.
Nevertheless, simply because the production costs are lower does not imply that there will be less work involved. In ghost kitchens, order procurement, order production, and distribution schedules must all be efficient and productive. That is where software comes in.
Several ghost kitchens owners said that the right platform will allow a ghost kitchen to have complete control of production, processing, and delivery. A solid point-of-sale platform will operationalize all aspects of a ghost kitchen, but there is much to consider.
How Does The Right Technology Help Ghost Kitchens Succeed?
Some ghost kitchens can serve one brand, while others may serve a variety of brands. The volume of a ghost kitchen, according to chefs, can also vary. The more busy the ghost kitchen gets, and the more brands are housed in one room, the more complicated the system becomes. Technology can compensate by removing a complex process into a series of simpler, more usable business processes.
Furthermore, with the right technology, a single ghost kitchen can be converted into a range of well-known brands. There is a variety of online ordering tools available that provides ghost kitchen owners with a great program for accepting orders from third-party websites, as well as a simple way to manage inventory, menus, and other products.
The capacity to make multiple menus and products from a single kitchen with a single staff and a single rent makes ghost kitchens an appealing choice for both independent restaurants looking for a low overhead, current, popular restaurants hoping to increase sales.
Of course, one of the complexities of running multiple brands from the same kitchen is keeping menus right and up to date. If the kitchen runs out of fajitas, for example, employees must update the availability of all items in usage. Without the use of technology, ghost kitchen owners can struggle to update menus across networks, resulting in customers ordering out-of-stock items and, unsurprisingly, becoming disappointed when their order is changed or canceled entirely. These owners, on the other hand, can minimize those issues once they have the appropriate technologies in operation.
Ghost Kitchens Must Pick The Right Partner
There is a huge incentive for operators who want to launch ghost kitchen businesses. The expectation was that ghost kitchens and virtual restaurants (restaurants that only operate online, for takeout or delivery) would expand exponentially over the next 20 years, but apparent global trends accelerated things considerably.
People have become addicted to ordering products over the internet, and the average off-premise consumer is no longer a thing of young adults. The profiles of those placing orders have changed. Consumer appetite has shifted, and restaurants must recognize that distribution and off-premise orders are no longer a “nice to have” or anything to consider.
In order to do so easily, it is important to integrate the latest technology into the market. The best technology platforms are those that are both fast and easy to use.
Restaurants that use delivery apps such as Uber Eats and Grubhub pay prices ranging from 15% to 30% on each order. Local small restaurants with small profit margins cannot make such fees, despite the fact that online restaurants save money on overhead. However, for ghost restaurants, there are some outstanding online ordering sites. One of them is Chefr.
When you first began using Chefr, your primary goal is just to maximize the number and value of orders you received.Customers would enjoy not having to wait on a busy phone line, and employees will benefit from not having to take orders on the phone.
Thanks to modern features, you can increase sales and earnings while also building a reputation for your restaurant on the internet and improving service quality.
As online shopping becomes more common, restaurant owners can begin to develop ways for customers to search their menus, pick items, and pay for carryout or delivery orders online. Nevertheless, we live in a world that needs more connectivity than ever before, which is usually facilitated by technology.
Chefr delivery systems allow businesses to establish special brand loyalty by enabling them to order online in a fast and efficient manner. They’ll be there to maintain the restaurant’s clients informed as the environment changes and online news sources propagate.Chef has no control about the consistency of their food or the friendliness of their employees, so they can’t give them the skills they’ll need to survive in today’s technologically advanced environment.
70 percent of customers choose to order directly from the restaurant’s delivery system rather than from third-party websites. Allow consumers to place orders directly from the website rather than being redirected to a competitor’s website (and takes a percentage on all of your orders).Allow hungry consumers to easily order from your page, whether they are using a laptop or a smartphone.
Receive Restaurant Online Orders Easily
Errors and distribution problems are no longer a problem. Start using Chefr and say goodbye to taking phone orders.
You will now pick up your order in 2 seconds and view all of the details at the same time thanks to the online shopping system.
Internet restaurant orders are often 20% more common than phone orders.
Pickup, Curbside, & Delivery
Easily offer in-store pickup and curbside, and use our nationwide network of commission-free delivery partners.
Using useful information, communications experience, and a wide range of marketing strategies, you can transform one-time diners into repeat customers.
Also published on Medium.