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Month: December 2018

Lifetime Value (LTV): what it is, how to calculate it and why it is key for your startup

Marketing specialists tend to calculate the return on investment of their campaigns or to perform an analysis of metrics such as the CTR, the bounce rate or the customer’s journey in the conversion funnel. However, a data such as the customer’s Lifetime Value is also key to a marketing strategy.…

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Martech: the guaranteed bet for companies

Revenues from the global marketing technology industry would generate $ 12.2 billion in revenues during 2018, according to Outsell calculations. The technology industry is so powerful that the Best Global Brands 2017, prepared by Interbrand, shows that the eternal rivalry between Apple and Google is again present, since the Cupertino…

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Digital nomad: Set up a company in Estonia and direct it from anywhere in the world

Setting up a company in Estonia means creating a company in the European Union, being able to open a bank account in euros and having a corporate tax of 0% in many cases. You do not need to reside in Estonia, not even in the European Union, any person in…

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Decentralized exchange: 0x launches new service for exchanges

The 0x open source protocol, which allows the exchange of ERC-20 tokens in Ethereum, announced the launch of 0x Instant, a new service that will allow incorporating the ability of quick purchases and exchanges with tokens to a website or an application. According to the information published on the company’s…

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“Revolutions do not happen overnight”: Why does not Mike Novogratz give up on Bitcoin?

The Bitcoin bull, Mike Novogratz, the CEO of the cryptocurrency commercial bank Galaxy Digital, is not affected by the recent bear market, and says that bitcoin is “digital gold” that will survive and prosper in the long term. Novogratz admitted that he lost money during the fall of 2018 due…

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Digital Marketing: S4 Capital the new business of Martin Sorrell (ex-CEO WPP)

A few months ago, Martin Sorrell, the former President of WPP, announced that he has established a new business called S4 Capital, which he announced will essentially be a new-era company, totally different from WPP and with a significant focus in countries like India. , where you see an immense…

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The trends of e-commerce in Latin America in the eyes of MercadoLibre (biggest e-commerce in LatAm)

The platform that in 2018 led to the sale of 270.1 million articles and US $ 11,700 million in transactions shares its vision regarding the moment of e-commerce in our region. E-commerce has a great opportunity for growth in Latin America, which has the example of what happens in China…

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Why cryptocurrencies (and ‘blockchain’) will eat the software industry

Marc Andreessen, co-founder of Andreessen Horowitz, published in 2011 the mythical article Why Software is eating the world on how software was penetrating all businesses, transforming all these business models into software companies. In 2011, neither the technology nor the bitcoin price had yet captivated the collective imagination of humans.…

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