For many marketing specialists, content is the key piece for any brand, since it becomes the link bridge to reach users. Marketing strategies have changed because users are now looking for useful content that provides hints, tips, and examples that can be put into practice without much hassle. The length…
Leave a CommentAuthor: Andreina Matos Ayala
As content creators, we know the importance of creating texts that manage to engage and create that special connection between users and the brand. The current trend is to move away from the old practice that focused only on selling the product because the priority is the audience. Their needs,…
Leave a Comment
Undoubtedly, we are at an interesting moment in history: there is a growing demand for products and services that are easy to search, find and use. This, in turn, demands fast platforms capable of providing solutions and satisfying user desires. If certain daily activities can be made much simpler, we…
Leave a Comment
Taking information and passing it off as one’s own is a general definition of plagiarism, which is one of the most common practices in academia. It is a frequent problem, especially in institutions of higher education in research work by students and professors. The most striking aspect of the matter…
Leave a Comment
There is one undeniable fact: people are in search of valuable and fast information to satisfy our growing needs. But, as that information feels personalized, we will begin to feel that the brand is much more than a product because it is humanized and we may establish a special link…
Leave a Comment
Thanks to the short, medium, and long-term benefits, it is more than proven that digital marketing has become an essential piece in the commercial strategy we want for our brand. It is the tool that helps define the relationship we will have with our users and meet the business objectives…
Leave a Comment
SEO (Search Engine Optimization) comprises a set of techniques and strategies focused on improving the positioning of a brand in the main search engines (Google, Bing, and Yahoo). This allows users to find you more easily and end up choosing your product over the competition. Nowadays, any brand (big or…
Leave a Comment
Digital marketing has changed drastically in recent years, especially because brands’ content is no longer focused on the product, but on the users. Selling for the sake of selling is no longer a strategy that works because consumers are now looking for brands that can solve their problems and desires…
Leave a Comment
Proofreading is a discipline that seeks the perfection of style, based on rigor and perfection, which, by the way, is important in a world where immediacy is the protagonist and it is possible that amid that same intensity, attention to detail is lost. It is important to take the time…
Leave a Comment
Content is the heart of a brand because it is the expression of its voice and how it can communicate with users. It serves to understand what they need, when, and why, beyond serving as a platform to sell a product. Today’s approach is more holistic, personal, and intimate, so…
Leave a Comment