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Berlin based startup receives seven digit investment to help companies for their digital marketing campaigns

Crossengage’s Berlin marketing software experts have raised a mid-seven digit amount in a recent round of financing. At the request of WirtschaftsWoche founder, the startup did not want to mention the exact amount, they just confirmed that it was a sum beyond five million euros.

Existing investors Vorwerk Ventures, Earlybird Venture Capital, Project A, VC-Fonds Kreativwirtschaft, Cavalry Ventures and 42CAP, which are managed by IBB Beteiligungsgesellschaft, increased their holdings. The circle of investors was also expanded by British growth investor Columbia Lake Partners.

Office opening in London

The fresh capital will flow primarily into the further product development, such as the AI-based campaign management, as well as in the expansion. Crossengage opens this day an office in London with initially five employees. The currently 50 strong team in Berlin is to be enlarged, currently there are 20 vacancies advertised.

“In the medium term, we want to open offices in other countries. First of all, however, the focus will be on the new office in London. As the UK is a strong market and, in terms of the US market, a first logical step,” said co-founder Manuel Hinz to WirtschaftsWoche founder. “At the same time, we are already active in other markets and have already gained our first customers there, such as Karl Lagerfeld, which has its headquarters in the Netherlands.”

Customers like Deutsche Bahn and Karl Lagerfeld

Founded in 2015 by Hinz and Markus Wübben, startup Crossengage helps companies such as Deutsche Bahn, HelloFresh, Limango, Karl Lagerfeld, Depot and Finanzcheck control their digital marketing campaigns. And relies on a cloud-based cross-channel solution. with which the users are addressed via various means such as e-mail or social networks.

At the end of 2015, the company raised three million euros in seed funding, followed by five million euros in November 2017.

Also published on Medium.

Published inStartups

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