Do you need help with your Cannabis email marketing? Here are some tips!
Email marketing is one of the most successful ways for businesses in most sectors to promote and increase brand recognition, sales, and loyalty. The evidence is in the numbers. According to Campaign Monitor’s analysis, email marketing generates $44 in returns for every $1 invested. Moreover, McKinsey & Company found out it’s 40 times more efficient at acquiring clients than Facebook and Twitter combined. That’s excellent news for the cannabis industry, which still finds it difficult (if not impossible) to advertise on Facebook and Twitter.
However, no matter how many messages you send or who you send them to, if you don’t know how to strategise, plan, and execute email marketing techniques correctly, you won’t achieve the results you want. Next, we share some of email marketing’s best practices and suggestions for the cannabis sector so you can maximise the potential of email marketing for your company.
- Clearly define your objectives: Before you start sending marketing emails, figure out what you want to achieve.
- Prioritise quality over quantity: Rather than aiming to send out as many emails as possible, focus on giving out relevant information.
- Your Email List Should Be Segmented: Divide your email list into different categories based on the sort of material your subscribers will appreciate the most. To enhance the probability of people opening your emails, make sure the content is personalised.
- Include Calls-to-Action: Always ask your audience to take action after reading one of your emails.
Postr
Postr is our number 1 email marketing software recommendation. Unlike traditional email marketing tools such as MailChimp, it doesn’t ban content, services or products related to the cannabis industry or CBD brands, among others (adult content, gambling websites, online casinos, crypto, initial coin offering, multi-level marketing, pharmaceutical products, affiliate marketing, sports betting, etc.)
Additionally, Postr supports customisation. In fact, the platform believes it is the key to conversions. For that reason, it gives you total control over email designs to personalise for your subscribers. But don’t worry about coding! Its GrapeJS tool for building newsletters doesn’t require any tables or incline CSS knowledge. Yet, if you have no idea how to organise and communicate, this service offers 20 responsive HTML templates and a concise, effective guide to achieving successful campaigns –for free!
Furthermore, Postr provides a high degree of deliverability. When you send email messages to customers, the tool ensures that they arrive on time, allowing your business to thrive. Consequently, no content is lost or fails to reach its intended audience. Plus, you can then monitor their performance to discover what your readers like and dislike.
Last but not least, Postr only charges you for what you send; there are no hidden fees. As a result, you may send out more emails for less money, which makes this email marketing solution the perfect ally for a company with a limited budget. Nonetheless, if your subscriber list does not exceed 200 individuals and you do not intend to send more than 1,000 newsletters every month, you can use Postr‘s services free of charge.
We hope you found this information helpful!