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Best Subject Lines in Email Marketing for Real Estate

Email marketing is known for being one of the best strategies between all content marketing techniques. But that doesn’t make it infallible unless you have a powerful email subject line.

Setting up an email list of contacts is only the first thing to do in email marketing. For real estate businesses wanting to recommend their services and houses on sale, their customers need to connect with their emails.

This means clicking the email and the links inside on it. But how do you make sure that your emails are clicked? It all begins with a strong subject line. This is what your audience will initially notice when your email comes in their inbox, that’s why your subject line is predominantly the first impression you make on your customer.

A subject line can raise or break your email marketing campaign. In order to have success on this subject, you must choose the adequate words and look for the best time to send your email marketing, then you will see a growth in your metrics and also on your web traffic. On the contrary, a mediocre option of words will guide you  to big numbers of unsubscribers.

So, how do you write a remarkable email marketing subject line to speak for your real estate business? Here are some suggestions and examples you can use:

  1. Keep email subject lines short and consistent

Either your email is a single statement about a house visiting or a new discount your company offers, the subject must be short.The logic behind the procedure of remaining email subject lines short is that emails are infrequently seen on computers anymore, they are more commonly seen on mobile devices.

Why? Because the screen of a mobile phone, for example, is much tinier and, consequently , the email software can only exhibit a small amount of words and characters. 

If your subject line is too long, it will be cut off, and the impact of your email marketing will be gone. To make your emails click open, you should restrain your subject line to between 3-5 words.

That doesn’t leave much space to be creative but it is the best method to reach better results.

2. Make It Personal

Customized experiences are what clients are looking for. If you are working on an email marketing campaign, there are many email tools that can help you with templates, subject lines etc. For instance, many will let you to put first names into real estate email subject lines, automatically. If you’re setting up a segmented list, you can also establish different subject lines based on where they’re located on the sales funnel.

If you are interested in running a successful email marketing campaign, you should try Postr. This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month. 

It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer. The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Postr includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability. 

  1. Use the adequate words

If you don’t want your email to be eliminated upon its arrival, you must choose the adequate words for your subject line.

For example, you could ask a question and give the answer in the body of your email. Imbue You can use words like ‘new’, ‘today only’, ‘contest’, and ‘get it now’. 

On the other hand, you should also escape from words like ‘announcing’, ‘success’, ‘join millions’, ‘congratulations’, and ‘performance’, because they could be identified as spam. You shouldn’t put on your subject line anything related to money, payments, prizes, and weight, because those could also come to be identified as spam.

Examine your past click-rates to understand what has and hasn’t worked, and you can choose the right set of words to promote your business to your audience.

4. Keep It Simple

As you start thinking about your email subject lines, it’s pretty  easy to catch up and engage your audience with smart and entertaining word games.

“Hey, House it going?”

Instead of worrying about every word you type, don’t be scared to use simple language for your subject lines.

Some examples of real estate email subject lines could be:

  • Your New Home, We Found it!
  • Your Home Value is Increasing/Decreasing
  • 20 Off-Market Homes For Sale in [Place]
  • Why Now is Still the Best Time to Sell in [Place]
  • 5Things Most Real Estate Agents Won’t Tell You
  • Don’t Sell Your [Neighborhood Name] Home Until You Do This

5. Include Numbers in the Subject

Numbers have become the essence of content marketing. Do you know that people answer much better to seeing numbers and data-oriented information? This is most expected because of the quantifiable character of data. Data is concrete evidence to show something you want to highlight. 

Popular websites and startups commonly include numbers in their banners and this exercise is now winning attention in email marketing subject lines.

Adding a number makes it more nice-looking to the customer and also gives them a measurable idea of how much time will take to read the whole thing.

By putting numbers on your subject line, you will elevate the chances of your email being opened and extend acknowledgment about your new startup. 


Also published on Medium.

Published inStartups

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