Are you monolingual, bilingual, trilingual, or polyglot? Have you ever wondered how many native Internet users in your language are good at handling others? To what extent do people buy on a website whose language is not ours? Around 7,000 different languages are spoken in the world, of which the 10 most spoken are those that appear on the cover of today’s article, Best Translation API For Your Online Business In 2022. And if we go to the world of the Internet, which is where our audience can reach us, these are the main languages spoken by Internet users:
Advantages of having your multilingual website
Increase your potential audience
This is the most obvious. The more languages that are available on our website, the easier it will be to expand our user base. Most people only access websites in the languages they are fluent in. On rare occasions, we will use a translation when visiting a website that is in a language we do not understand.
Thus, for example, if our website is only in Spanish, we have already seen that our potential audience is less than 8% of all Internet users in the world. By the time your website becomes bilingual in Spanish and English, your potential audience has already increased to 33% of all digital people. I think it is not necessary to add more comments about the great advantage that this can suppose.
Increase conversion
And it’s not just a matter of increasing the number of potential customers. Many people who visit websites in more than one language only buy from those that are in their native language. It is that one thing is to understand the content and another is to buy a product or service. When we read in our native language, we get a feeling of closeness and trust. It is not the same to read content in a language with which you are more or less comfortable than to be certain that if a question or problem arises and you want to call or write an email, you will be able to do so quickly and they will answer you in your native language.
Increase accessibility
Following our recommendations on how to optimize your website, you should ensure that your website is as accessible as possible to everyone. When we talk about the accessibility of a website, we are not only talking about optimizing the combination of fonts, sizes, and colors that facilitate reading, but also that the maximum number of people possible can access your content in their own language.
You increase your keyword rank
As you well know, the basis of SEO is how Google ranks your website for certain words. The advantage of having a multi-language site is that you can try to rank versions of the same page for keywords in different languages.
This can be a great advantage, especially because as we have seen at the beginning of this post, more than 50% of all content is in English, but content in any other language accounts for less than 7% of all content. The level of competition has nothing to do with it and it can be much easier to attract visits in other languages than in English.
Increase SEO
And increasing the number of keywords that can reach your website leads to an increase in SEO. Your success in attracting traffic in one language contributes to your rankings in English or other languages as well.
This is because Google considers the success of previous pages you have when deciding whether or not to give your newly created page a chance. So the better your pages perform in one language, the more boost they will get in others.
Text Translation and Language Detector API: An Alternative to Google Translate
This API’s goal is to assist you in determining the language of any text you provide it with. Additionally, you will have the option of dynamically translating your preferred texts. Text Translation and Language Detector API is perfect for businesses or users who deal with international traffic. Displaying your content in the language of your choice will help you provide different options for different users. Additionally, translating those texts will assist you in expanding the audience for your content.
What this API receives and what your API provides (input/output)?
Just pass the text that you want to translate or detect the language from. You will be receiving either the language or the new text translated.
If You Want To Learn More About This, Read…
What Is A Text Translation And Language Detector API?
Benefits Of Using Machine Translation For Your Business
Thank You For Reading Best Translation API For Your Online Business In 2022
Also published on Medium.