Do you want to find the best tool for traffic analysis? Keep reading this post!
Big data is no longer just a trendy term. The appropriate analytics may help a firm discover its target market, enhance the customer experience, increase sales, and more with the aid of the data it collects. A company’s website is a highly revealing yet occasionally disregarded source of information.
Monitoring website traffic and page views can provide a wealth of information, including bounce rates and time spent on specific pages.
These numbers can provide you with priceless information about your consumer base and suggest improvements to your company’s success. Here are the reasons why you need to analyze website traffic:
Spot changes in trends
Numerous businesses possess a wealth of data that is unused. It might be helpful to develop plans to future-proof businesses by tracking web traffic, impressions, and page view information to spot changes in trends or cultural signals. We track traffic across channels and analyze the data for a variety of purposes, such as product development, user experience, targeted advertising, and conversion improvement.
Find out about your traffic sources
Take a look at the sources of your traffic. It may influence marketing plans for locations to target, sectors to focus on, or even languages to convert your material into. It can also indicate whether you need to improve your optimization for sources you aren’t seeing. You might come across some amusing surprises and discover how the rest of the world perceives your company.
To see what customers are interested in
The routes users travel across your website offer useful information about where they are in the purchasing process. It is considerably simpler to identify anomalies and take appropriate action if you can link Web traffic trends to user stories. For instance, if a customer has been looking for a product every working day for three weeks and then abruptly stops without making a purchase, you undoubtedly lost out on a transaction.
To determine the interests and preferences of consumers
When we examine data from several angles (or “dimensions,” as we refer to it in the data world), it becomes informative. The same principle holds true for web traffic/page view information: You can learn who is most interested in what.
To create a good marketing plan
It isn’t easy to create a marketing plan. But if you examine the information acquired from your website, it can be easier. You can better determine what material your audience is interested in and what you should concentrate on moving forward by monitoring the traffic.
To analyze any website’s traffic you should try Site Traffic API
With Site Traffic API you can get information about where any website gets its traffic.
What your API receives and what your API provides (input/output)?
To check the traffic to any website, all you need is a URL or domain, and they will provide you all the information you need. By country, engagement metrics (such as average visit duration and bounce rate, as well as pages per visit), monthly visits, and traffic sources, you may get information about your traffic. Right, they obtain their clients via online searches. Do sponsored advertisements drive the greatest traffic to them? This API will teach you that.
Also published on Medium.