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Email Marketing Tools for BigCommerce

Emails are an integral part of a successful store in BigCommerce. From emails promoting new products to Black Friday sales, get set up for a successful email relationship with your customers.

Why is Email Marketing Important for BigCommerce Success?

Email marketing has been the consistent stalwart of online business since before websites were invented. While other marketing strategies have come and gone, email has consistently outperformed every other tactic. Email marketing helps you to build lifelong relationships with your audience. It’s getting more and more expensive to acquire customers.

Once you’ve spent resources acquiring traffic it’s essential that you convert that anonymous user to a potential customer at the earliest possible opportunity. In order to do so, your cost of communicating with that user on an ongoing basis will descend. How? Well now that you’ve funnelled that customer into an email campaign you can now communicate directly with that person, via email, one of the cheapest and most effective ways of communicating to your audience.

Here are 5 Email Marketing Tools for BigCommerce:

Postr

This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.

The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Postr includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.

In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.

MailChimp

Mailchimp is one of the popular apps for email marketing developed by The Rocket Science Group LLC. 

The main features include predesigned and user defined email templates, drag and drop editor for designing templates,email beamer, integration with around 100 other apps and services like Facebook, Twitter, Google, WordPress etc, multi user accounts with different levels of access, designing custom signup forms, classify different segmentation and groups,autoresponders,delivery by time zone,spam filter diagnostics,API for syncing with existing customer databases etc.

The cons several people complain about is that the email creator isn’t very easy to use. For this reason, people look for interfaces that are more polished. Unfortunately, if you aren’t using their forms you cannot get statistics into your site.

Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Mad Mimi

This is a simple email marketing platform used by several companies. It allows you to create, send, share, and track email newsletters online. This marketing tool is for people who want email marketing to be simple. 

Every day, over 40 million emails are sent, shared, and tracked using their powerful service. It was initially conceived as a tool for musicians to create online press kits but the idea pivoted to an email marketing platform featuring a simple design experience.

Many people complain about the design which is centered on email lists, and limits functionality. If you need something simple, then try Mad Mimi, if you need something more developed, try other email marketing software.

Mad Mimi has a free trial (with no credit card required) followed by a Basic Plan of 500 subscribers for $10. Pro is $42 for up to 10,000 subscribers, and Silver is priced at $199.00 for up to 50,000.

Omnisend

They may be the new kid on the block, but Omnisend is quickly becoming one of the leading marketing platforms for eCommerce. 

Designed to help eCommerce brands control their marketing across multiple channels, Omnisend offers automated email, SMS, push notifications, and most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and Whatsapp – which they claim have 10X higher click-through rates than email. 

By focusing purely on eCommerce, Omnisend has built innovative email templates designed to reduce cart abandonment and drive repeat buyers.

From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it’s evident that Omnisend’s built by a team intimately aware of what works in eCommerce. 


Also published on Medium.

Published inAppsE-commerce

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