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Email Marketing Tools for Proptech Startups

Innovation is giving markets and sectors new devices to improve their services by removing inefficiencies, cutting costs, and offering different solutions. Proptech is one of these new devices that are transforming the real estate industry. 

How does it work?

PropTech means using modern technologies in the real estate industry. This is not a separate industry, but a new approach to process and service management in the real estate sector. It’s becoming another hot term in tech, along with other similar terms: fintech, edutech, HRtech, and all the other “techs”. In real-life terms, it’s a category of technology startups that create solutions to make planning, managing, trading, and using real estate more efficient and easier.

Even though proptech has been slower to catch on than fintech, the investment volumes have been consistently growing, hitting $12.9 billion in the first half of 2019 according to CREtech research, and are predicted to continue to rise.

Why is it growing so fast?

It’s about the value of the real estate market. The real estate industry has great investment capacity and huge demand. PropTech solutions often allow you to do things better, quicker, more efficiently and provide new opportunities to your clients. 

The future is exciting and also hard to predict for the real estate industry at the moment as PropTech is already beginning to make its presence felt in both the private residential and commercial property universes. 

It’s no secret that we are in the digital age, thus, there’ll be an increase in the need for emails, for several reasons. People are using email now more than ever before, and companies are indeed taking aware of it. In order to successfully advertise to these people and transform visitors to your site into promising prospects, it’s important for you to employ some email marketing strategies to make the most of your online presence.

Mastering email marketing and implementing the right email tools should be a part of every startup’s growth strategy.

In order to proptech startups succeed, email marketing is extremely important at every stage of the sales funnel whether you’re building awareness, nurturing leads, onboarding users, or supporting current customers. Using the right email marketing software can feed your funnel and grow your startup.

Here are 5 different email marketing tools for Proptech Startups

  1. Postr

Postr is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month.

It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer. 

In addition to the standard features offered by most email marketing software, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a good tool to have if you want to send automated, real-time, content-based emails.

You can sign up here in Postr here.

2. Moosend

This software allows you to design and send your email marketing campaigns and track the results from an easy-to-use web interface.

Moosend offers a free trial period (with no credit card required), for up to 5000 subscribers packages start at $25.00 and maxes out at $2320.00 for up to 800,000.

The email solution aims to cover the needs of any company operating online that wants to inform its customers and readers about news, products, services, and offers via email newsletters.

Moosend guarantees delivery rates and speed for your messages. The reporting and statistics of Moosend give the ability for the company to recognize valuable subscribers that create profit and deliver to them personalized messages, targeted and customized to their needs and interests, to increase engagement and bring revenues.

3. Mailer Lite

This is an email marketing campaign platform used by popular companies. 

Mailer Lite offers a free account that allows you to send up to 1,000 subscribers per month with unlimited emails. They offer additional packages and customized packages for subscribers list over 10,000.

This marketing tool also allows you to design beautiful newsletters and set up automated e-commerce campaigns to help you grow your startup.

4. Curated

It’s a design based email marketing platform for newsletters. With Curated, you can easily create and send simple email newsletters to engage your social audience and extend your startup.

 You can also write original content or share videos, articles, links, images from your device, and more content from around the web, as well as composing a message and send it to your list in minutes, keeping your brand and content top of mind with the people that matter most: your audience.

Curated paid plans start at $25.00 for up to 500 subscribers, 501-2500 $29.00 and maxes out at 25,000-50,000 for $399.00.

5. Mad Mimi

This is a simple email marketing platform used by several companies. It allows you to create, send, share, and track email newsletters online. This marketing tool is for people who want email marketing to be simple. 

Every day, over 40 million emails are sent, shared, and tracked using their powerful service. It was initially conceived as a tool for musicians to create online press kits but the idea pivoted to an email marketing platform featuring a simple design experience.

Mad Mimi has a free trial (with no credit card required) followed by a Basic Plan of 500 subscribers for $10. Pro is $42 for up to 10,000 subscribers, and Silver is priced at $199.00 for up to 50,000.


Also published on Medium.

Published inSaaS

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