Do you require information about the location of your website’s visitors? Then this post is for you since it will teach you how to collect reliable user data for your business.
Any device that connects to the Internet, such as computers or mobile phones, is given an IP address. It is made up of numbers that are used to identify any network on a local level. Users can also find these addresses fast using a variety of databases.
These digits may appear to have nothing to do with our personal information, but they actually provide information about the location of our computer. When you visit a website, your public IP address is sent to the site. Users could see which country it belonged to, the city it was in, and even its approximate position in this way.
A website receives between 200 and 150,000 unique visitors on an average day. That’s a lot of individuals interested in your work. As a result, many website owners want to know how to maintain their sites current, improve their user experience, and increase the effectiveness of their marketing campaigns.
You’ll need to employ an API for your business in this scenario because it provides real-time information on user location. Businesses can use it to categorize clients depending on their location without having to ask them.
On the other hand, not all APIs provide precise addresses, such as the street or town where the device is located. However, there is a one-of-a-kind option called IpXapi that may be useful.
Why ipXapi?
IpXapi is a global provider of IP to geolocation APIs as well as a global IP database. We can use this API to track down and identify website visitors based on their IP addresses. It also contains a plethora of information, such as the client’s location, the connection it uses, the zip code, and so on.
Also, IpXapi is one of the most widely used and useful programs. This API is capable of handling anywhere from 100 to one million requests per day. It’s available in English as well as in a number of different formats, including Jason, Python, and Php Curl.
How does it work?
Yo use it, you must do the following:
- Get your API key by creating an account at https://ipxapi.com/.
- Enter the IP address from which you’d want to collect information.
- Send it out and see what you receive in return.
- You can save the API to your computer and use it whenever you need it.
Also published on Medium.