Do you want to find out your clients’ location and time zone for a better marketing strategy? You need to keep reading!
These days geolocation can be an important tool, not only helping with contextual advertisements and implementing user security checks but with tailoring content based on regions.
With an IP geolocation API you can perform Geo-targeting (also called geo-targeted advertising) for example, which is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior.
This is becoming an integral tool in online marketing, offering advertisers the opportunity to target customers based on country, region, and city levels.
The technology behind geo-targeting checks a user’s IP address to confirm location, before determining the content and ads which should be displayed.
What is IP Geolocation?
IP Geolocation refers to the identification of a geographic location of a device using an IP address.
This involves mapping IP addresses to the country, region (city), latitude/longitude, ISP, and other useful information.
An IP Geolocation API provides the location information of an IP address. By querying the API, we can get the following details about the user:
- IP address
- Country details (continent, capital, city, region, flag)
- Latitude and longitude
- Internet Service Provider (ISP)
- Timezone
- Currency code and conversion
- The result varies based on which API service you use.
If you’re trying to find the perfect IP geolocation API we recommend ipXapi
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms, and act accordingly based on the time-related metadata returned by the ipXapi API.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.