fliit makes food logistics easy by communicating transportation to food producers. In concrete terms: With a technology platform, fliit networks and aggregates specialized logistics companies, thus carrying out transports for the food industry throughout Germany.
Working with Maersk, end-to-end solutions are being developed for food producers worldwide. With its competence and network in road transport and final distribution, fliit complements Maersk’s capabilities by sea.
Berliner food-Logistik Startup fliit receives 10 million euros in new capital. Investors for the Series A are the Maersk Growth Fund of the logistics giant Maersk and the fund Alstin II. In addition, investors also participate (b10, PDV, IBB Beteiligungsgesellschaft), in particular, the Berlin Technology Holding.
Capital for growth, development and expansion
Above all, the new capital will be used to accelerate the growth of fliit and drive the development of the digital platform. In addition, fliit will also expand abroad.
Flavio Alario, founder and managing director of Fliit Holding GmbH: “We are very pleased about the participation by the established logistics and container ship world market leader Maersk and the renowned financial investor ALSTIN II around Carsten Maschmeyer. This gives us the perfect partners to quickly scale across Europe and create a new kind of food logistics: flexible, efficient and customer-focused. ”
That’s what the investors say
“With its focus on food logistics, fliit solves the supreme discipline of logistics. We are extremely impressed with how the team combines years of logistics experience with technology to build a Europe-wide network, “says Jeppe Høier, Partner at Maersk Growth.
Carsten Maschmeyer from Alstin II: “fliit’s revolutionary approach of combining complex technology with existing resources has convinced us. This makes it possible to deliver fresh goods even faster and to reliably maintain the cold chain. fliit creates a completely new kind of logistics! We are also enthusiastic about the founding team and CEO Flavio Alario. He has 12 years of experience with the logistics giant DHL and thus a deep understanding of the logistics industry. ”
The development of fliit
Last year, fliit was able to expand its partner network to more than 200 regular transport partners, thereby covering deliveries in all parts of Germany and neighboring countries. Internally, the team, with Jan Hoberg (BCG, Harvard) as COO and another managing director, also gains experienced top management. Customers such as MSG Frucht, L’Osteria, Rewe, Landgard and Hello Fresh are already using fliit’s service and show that startup is becoming more and more resistant to traditional solutions and has the potential to reorganize the food logistics market.
About fliit
Founded in 2016 by Nils Hempel and Flavio Alario, the startup has made it a mission to make food logistics simple, efficient and transparent. Logistics should cost top decision makers in food companies no time and nerves, so the conviction of the founders. This is why fliit has created a solution to make logistics transparent and flexible. For this, fliit relies on a growing network of transport partners, with whom deliveries are made throughout Germany. Through seamless, digital documentation, fliit also brings more transparency into logistics processes.
About Maersk Growth
Maersk Growth is the investment fund of A.P. Møller – Mærsk A / S, the world’s leading container ship freight company. The fund focuses on investing in young companies and ideas that have the potential to transform global trading structures in a forward-looking manner, particularly in relation to Maersk’s core business. Mearsk Growth has already invested in logistics and food startups such as ripe.io, Impact Vision, Loadsmart and Sensor Transport.