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How Accurate and Reliable Are IP Geolocation APIs?

Read this article to know everything you need to know about geolocation APIs and our recommendation!

IP geolocation technology has been around for well over a decade. It has made significant contributions to several industries, particularly marketing. Still, most people are unaware of IP geolocation technology, particularly marketing professionals who have yet to reap its benefits.

What Is IP Geolocation, Exactly?

Every time someone connects to the Internet, they are assigned a unique identifier known as an IP address. Most of the time, an Internet service provider (ISP) assigns specific IP blocks or ranges to its customers.IP geolocation works by scanning the available IP ranges in a given area and assigning one to a system that requires Internet access. It enables users to determine the physical location of an Internet-connected device at any given time.

IP geolocation is a highly dynamic technology that can make or break an enterprise’s ability to connect with its online audience. It tells marketers where their website visitors and loyal customers come from.

Knowing the physical location of their targets can be a powerful tool for marketing professionals in tailoring their efforts to best serve the customers’ interests. They can, for example, offer product deals in a specific area based on what customers in that area typically look for. They can also prevent their ads from appearing for visitors who aren’t interested in their offerings. While IP geolocation does not define an individual’s identity in and of itself, it does provide marketing professionals with intuitive information about their target audience.

How Accurate and Reliable Are IP Geolocation APIs?

Much Has Been Said About IP Geolocation Accuracy

There has been a lot of discussion about the accuracy of IP geolocation. The majority of IP geolocation service providers rely on publicly available registration data, which at the city level can be inaccurate. However, IP geolocation data at the country and state levels are nearly perfect.

According to studies, when IP geolocation accuracy is combined with sophisticated analyses performed by web spiders, the accuracy of IP geolocation increases significantly. This method improves the accuracy of IP geolocation to 99.99 percent at the country level and 97 percent at the city level.

Most IP geolocation providers can only provide the location of a website visitor based on the nearest ISP network block. When users are in the suburbs, the IP geolocation displays the nearest metropolitan area or the location of the ISP office. 

The accuracy of IP geolocation varies depending on the Internet connection service used. IP addresses based on landline connections typically provide more accurate results than those based on mobile connections. The method used by IP geolocation providers to collect and manage their data can also have an impact on accuracy scores.

IP geolocation allows marketers to reach a larger audience without having to explicitly track individuals and their online behaviors. As a result, it is far less intrusive than using cookies and far more precise than using Global Positioning System (GPS) latitude and longitude data. 

Tracking customers using their IP addresses not only identifies their location but also provides context as to what type of Internet connection they use, allowing marketers to gain insight into their lifestyle. Someone who connects to the Internet on their phone is more likely to live an active lifestyle than someone who connects almost exclusively from home.

There are numerous IP geolocation APIs available for use online. The number is so large that deciding which one to use may be difficult. As a result, you should exercise caution because not every tool is useful or functions in the same way, and a poor choice can be extremely detrimental to your business.

We strongly recommend that you use ipXapi, one of the best IP geolocation APIs available, to simplify the process. Because it is linked to numerous channels, this instrument may provide real-time IP data. The API’s database is updated on a daily basis, with up to 24 database changes per day.

How Accurate and Reliable Are IP Geolocation APIs?

You must do the following to make use of it:

  1. Sign up for an account at
  2. Enter the IP address from which you wish to obtain data.
  3. Send it out and see how many people respond.
  4. Save the API to your computer and use it whenever you need it.

Details About This API

They provide a high level of accuracy in IP data because the ipXapi database and API are linked with a number of major ISPs who regularly provide information about new and current IP ranges. Because ipXapi is linked to several channels that provide real-time IP data, the API’s database is constantly updated, with up to 24 database changes per day. Furthermore, data coverage is growing by the day, with ipXapi now supporting over 2 million unique locations in over 200.000 cities around the world.

Published inAppsTechnology
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