Maybe you are new in the business and you want people know about your products but you do not know how to do it. Let`s continue readinf and find out how Artificial Intelligence helps you.
You are going to use APIs. Okey but what is an API ? API stands for Application Programming Interface, which is a set of definitions and protocols for building and integrating application software. Now that you know the meaning of the letters, you will ask yourself, How do APIs work? APIs let your product or service communicate with other products and services having to know how they are implemented. This can simplify app development, saving time and money. When you are designing new tools and products, or managing new ones, API gives you flexibility; simplify design, administration and use , and provide opportunities for innovation.
Because APIs simplify how developers integrate new application componets into an existing architecture, they help business and IT teams colaborate. Business needs often change quickly in response to ever shifting digital markets, where new competitors can change a whole industry with a new app.
In order to stay competitive, it is important to support the rapid development and deployment of innovative services. Cloud-native application development is an identifiable way to increase development speed, and it relies on connecting a microservices application architecture thorough APIs.
APIs are a simplified way to connect your own infrastructure through cloud-native app development, but they also allow to share your data with customers and other external users. Public APIs repreent unique business value because they can simplify and expand how you connect with your partners, as well as potentially monetize your data.
So, thi is how they come across to the biggest APIs marketplace: ZYLA. They offer a lot of different APIs that help to improve your business. They use their famous Opinion Analysis API to undertsand customers `feeling and therefore change marketing strategies for example. Now they are presenting their new Promoter Opinion API. This API allows rapidly implement on of the most well known and accepted metric to measure customer satisfaction and loyalty. Create your survey templates and request them from wherever your applications are. They also provide a word cloud mechanism and sentiment analysis to analyze your customers feedback.
Here it it is the quickest way to start using Promoter Opinion API by setting up your campaing and then using the API to send surveys.
SETTING UP YOUR CAMPAIGN: 1-Visit your Zyla account and create a campaign. You will neeed to send at least one survey manually to activate a campaign. 2- Visit the Integrations section of your account and click “configure” for the API; then select your campaign from the list given. 3- Several send options will be available to choose from:
Delivery Delay: Surveys are scheduled and sent instantly to our email client when they are triggered, but they will not be delivered to your contact until Xa mount of days later. This is optional but can help if you are trying to set up a transactional workflow. This is a perfect setting for when users sign up for your service or purchase a product, and you do not want them to receive a survey until 7-30days later after their trial period ends or they have had time to receive their product. Another option is Time to send: choose if you want your surveys scheduled to go out at the time the survey was triggered or at a specific time.
Other option is Reminders: they will make sure anyone who has not responded to your survey in 3/5/7 days since they received their initial survey, will receive a reminder survey. They will be sent once. Recurring Surveys: Set if you would like your contacts to receive more than one survey after their initial survey.
4- Click “save” when done. You will now see that API settings have been configured for your campaign and the campaign ID is displayed for easy reference. Click on the icon to edit the API settings at any time.
As you decide where to implement the Promoter Opinion API in your code base, you will want to think about your ideal workflow. Did they make a purchase? Did they suscribe to your service? Are they a brand user? Deciding on this will help you determine when it is best to be triggered. The section whitin the API docs you will need to focus on this survey endpoint.
If you have any doubt or you want a complete explanation about how to use this API, feel frre to contact ZYLA group. They will be happy to help and guide you.