In this article, I will tell you how to increase your leads by applying certain APIs. Their use will help you have a better understanding of the performance of your leads and future prospects.
In the big picture, a lead refers to the action and moment when someone contacts you, supplies you with their information, agree to obtain information from your company, or begins a purchase process. Hence, we are talking about potential clients.
As you can see, leads are extremely important for any business. This is why most companies apply analysis and strategies that help them understand how the lead is executing. With this information, they can discover patrons and patterns and generate new leads with the same characteristics as the ones performing well.
For example: when someone fills out a form, or contacts you through Instagram. That could be considered a lead. Of course, it all depends on the goals the company has. But no matter what any company sees as a lead, they all have something in common: they all want to gain potential clients, right?
Lead Enrichment APIs
Lead Enrichment APIs will collect and structure additional data around the leads in any database. These APIs will ensure that the leads in your system are as current and accurate as possible, taking advantage of all available information. Lead enrichment will generate a detailed scenario that will assist you in qualifying leads and understanding the ones you choose.
Now that we have covered the importance of leads and why you should apply APIs with lead enrichment features. I recommend the following three APIs:
Klazify is one of the most accurate online data collection solutions for email, URL, and domain. You can obtain any kind of details, sources, and statistics you may want to have. Such as logos, codes, locations; really any type of elements that may come to your mind right now.
Klazify has a Smart Categorization Technology. This API uses a machine learning (ML) engine to scan a website’s content and meta tags. It extracts text to classify the site and assigns up to three categories aided by natural language processing (NLP).
FullContact is a popular lead enrichment product with certain well-known clients. Overall, they offer a variety of lead enrichment services such as identifying prospect’s data that can be used in your marketing, sales, or customer service activities.
People Data Labs offers a simple API for matching lead data. The API answer contains either no matches or a single individual. It has the ability to search across various fields, such as first and last names, addresses, and so on.
These would be my top three recommendations for lead enrichment APIs. If you try them you will see how your leads will grow! Your leads are your best allies, so you have to make sure to have a good analysis of their performance. If you try these application programming interfaces you will see some amazing results. Good luck and start seeing more positive changes and outcomes!