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Looking For An API For Advertising Fraud Detection Companies?

A Website Categorization API is used to classify a domain into a content category. It accepts a URL as input and categorizes it according to industry. On the internet, there are many Categorizations API solutions, but Klazify appears to be the most popular and should satisfy all of your needs.

Networks and advertising fraud detection companies all over the world use Klazify’s APIs and data feeds to provide industry-leading risk information and domain categorizations. For instance, Klazify‘s Domains API can be used to delve deeper into network traffic or categorize user access logs using their domain categorization API. Klazify uses a total of 66 data feeds to supplement the engine.

Website Categorization API from Klazify scans a website’s content and meta tags using a machine learning (ML) engine. It uses natural language processing to extract text from the website and sort it into up to three groups (NLP).

Customers who need a local domain categorization option will benefit from their offline database. Hardware/product integrations, custom software, and internal usage at a large enterprise company are all examples of typical use cases.

How Klazify works

Klazify will navigate to the requested domain name or URL, collect its content,  and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. The end result is that the URL or domain can now be placed in a specific category.

State of the art accuracy

Their  website categorization API is highly accurate, a simple lookup to a company’s URL will classify its industry within 385 possible topic categories.

Domain Processing

Klazify’s domain processing begins one of two ways:

  • New Domain Ingestion: Klazify examines the website, chasing new domains and re-indexing previously categorized domains.
  • External feeds: External data sources that are given to Klazify to process

Categorization

Once a URL has been processed and passed the safety checks, it gets categorized. 

Domain Categorization

There are over a lot of possible topic categories, making the list comprehensive but a little broader compared to other categorization taxonomies. 

Klazify’s categorization is ideal for internet filtering and security applications, and best thing of all? They support all the domains available and almost all the languages of the world.

The Classification Taxonomy that Klazify uses is from the IAB, which was referenced before. IAB stands for “Interactive Advertising Bureau.” They’ve created a standard list of categories and subcategories for advertising purposes.

For example, if a publisher is putting together a campaign on Google Ads and only wants to show up on specific websites, Google utilizes the IAB classification to decide which category a certain domain belongs to. This means that if publishers are using Klazify to determine if websites URLs are relevant and pertinent for them to advertise on, the categorization that is given to them in Klazify is also used on advertising websites all over the internet.

Advertisers

For Advertisers, Klazify offers domain data categorized to the IAB taxonomy. Through Klazify’s API, customers can process large sets of data, allowing them to identify patterns between IPs and backlinking information or to categorize your data set. Advertisers often find this information useful in order to enhance customer demographics and better understand their behavior.

Once Klazify finishes categorizing a domain, that domain can then have multiple categories associated with it. While a single website might only be placed in 3 categories using the IAB standards.

The IAB has nearly 385+ possible topic categories to choose from. 

Why Is Klazify The Best Option For Categorizing a Website?

  • Powerful & scalable

Klazify can scale to millions of requests and keep being stable under heavy workloads.

  • Easy-to-integrate

Customer’s time is valuable which is why Klazify’s APIs are simple to use and easy to integrate.

  • Dedicated Support Manager

Their Customer Support Team is always there to answer any questions.

  • Simple documentation

Each endpoint is well documented with examples so a customer can quickly get started.

Key Features

Big Data

Using advanced machine learning, Klazify categorize billions of web pages, keeping the categorization database one of the most accurate in the industry.

Wide Range of Applications

Klazify’s domain categorization allows customers to easily provide services such as Internet filtering, subscriber analytics, advertising networks, and fraud prevention.

Data Firehose

Need access to the raw data stream of everything as it’s being categorized? Klazify provides a real-time data firehose via HTTP.

Advanced Algorithms

Klazify’s technology categorizes content found on URLs, as well as entire websites and IP addresses, perfect for security devices that may not have access to the full URL.

Developer-Friendly Responses

Every API response is returned as JSON, which can be easily read and implemented into your product.

Always Up to Date

Klazify’s web crawlers are constantly visiting and classifying new and existing websites, providing real-time results and keeping the database always up to date.

So what’s the difference between the other website categorization API and Klazify?

The difference between all the other tools and Klazify is that the latter is the closest thing to a real human being checking every nook and cranny of the domain you’re interested in. The bonus is, this tool can do this on hundreds of thousands of websites in a single second for less than $790.00/year.


Also published on Medium.

Published inAppsStartups

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