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Rivian, a new electric car startup that competes with Tesla

Rivian, who has plans to launch its new models in 2020, is positioned as one of the new competitors of electric cars wanting to take the same course as the Tesla car brand. The Illinois-based brand became popular for its futuristic pickup truck designs, which Tesla has not announced yet.

“This investment is an important milestone for Rivian and the shift towards sustainable mobility,” said RJ Scaringe, founder and CEO of Rivian, in a statement. “Beyond simply eliminating commitments that exist around performance, capacity and Efficiency, we are working to drive innovation throughout the customer experience.

Fulfilling this vision requires the right partners, and we are excited to have Amazon with us on our journey to create products, technology and experiences that restore expectations of what is possible. ”

American electric car brand Rivian, best known for advertising the first all-electric pickup (R1T), announced last week that it had received an investment of $ 700 million from the Amazon corporation.

It is not known why Amazon decided to invest in the electric car startup, however, the company of Jeff Bezos has been making several decisions in the car sector. Just last week, Amazon, along with other companies, invested $ 530 million in an autonomous car company that was founded by former Google executives, Tesla and Uber, called Aurora.

Amazon could have joined this project with the purpose of making home deliveries, which it has already tried to do with drones before. However, his most recent investment in Rivian suggests that the company is taking an interest in the automotive technology sector. On the other hand, CNBC argues that Amazon could grow a global network of logistics needs with vehicles.

“Autonomous technology has the potential to help make our employees and partners’ jobs safer and more productive, whether at a compliance center or on the road, and we’re excited about the possibilities,” Amazon said in a statement to CNBC.

Published inStartupsTechnology

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