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Sleep-aid startup receives a huge investment

The sleepwear manufacturer Smartsleep has completed a seven-figure round of financing. The money comes from Media Ventures, the investment company of the Cologne publishing house Ströer, and is provided to the company based in Eckrath near Dusseldorf as an advertising budget. Ströer gets in return shares in Smartsleep. How many, the participants do not want to say.

Last year, the startup in the TV show “The Cave of the Lions” collected 1.5 million euros – the largest deal on the show until then. Carsten Maschmeyer and Ralf Dümmel received 33 percent of the startup. In the course of the deal, the company was valued at 4.5 million euros. Due to the new investor, the company valuation now rises to 15 million euros, says founder Markus Dworak.

In the year 2018, the manufacturer of sleep drinks generated a turnover of about ten million euros, as Dworak tells NGIN Food. A bottle of the food supplement costs about 2.80 euros in the startup own online shop. In addition, the ampoules are available in various supermarkets and drugstores. From next summer Smartsleep will also be led in the on-board shop of two airlines, announces Dworak.

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