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Startups come together to develop new social platforms

The platform helps companies to increase their reach in social media. Now a group of companies with experience in this business takes over the majority at the start-up.

The influencer platform Reachhero, founded in 2014, is majority owned by Blockescence. The parent company behind influencer networks like Mediakraft secures 67.4 percent of Reachhero – the founders remain involved in the start-up. For the shares, Blockescence claims to pay a mid-single-digit million amount, plus possible payments that depend on the future success of the platform.

Reachhero has established itself as a mediation platform between companies and influencers. According to own data more than 70,000 social media accounts are registered. Companies can buy the reach of these users on Twitter, Youtube, Instagram or Facebook to draw attention to their own products.

5000 campaigns on Instagram & Co.

More than 5000 campaigns have already been implemented, says the homepage – the start-up earns per booked influencer with a commission of 20 percent. According to Blockescence Reachhero expects sales in the mid single-digit million range for 2019 and wants to write the black.

Under the new mother’s roof, the newly acquired start-up is to collaborate above all with Mediakraft and the Berlin-based digital agency Adspree. “Reachhero’s management gains tremendous, additional know-how in influencer marketing for the entire group,” says Stefan Rascher, who is responsible for the companies at Blockescence.

Previous investors in Reachhero, which include Global Founders Capital, Axel Springer’s Plug and Play Accelerator and IBW Ventures, will also receive shares in Blockescence as part of the acquisition.

Published inStartupsTechnology

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