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Tag: Marketing

Berlin based startup receives seven digit investment to help companies for their digital marketing campaigns

Crossengage’s Berlin marketing software experts have raised a mid-seven digit amount in a recent round of financing. At the request of WirtschaftsWoche founder, the startup did not want to mention the exact amount, they just confirmed that it was a sum beyond five million euros. Existing investors Vorwerk Ventures, Earlybird…

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Thinking of marketing for startups: Brendan Eich talks about Brave, privacy, financing and regulations

Brendan Eich talks about the brave browser. In addition, it touches other issues such as privacy on the web, how to finance the creators of content and the unequal way in which the sanctions on GPRD are applied. It is an important voice. Eich was the creator of Javascript, one…

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Entrepreneurs: Do not overlook the “marketing technology” developed in this country

During the last fifteen years, one of the most successful technology segments for Israeli technology entrepreneurs has been the advertising technology industry, better known as “adtech” or, more recently, “martech”: marketing technology, It includes additional marketing functionality beyond advertising that is now being addressed by technology companies. Rapid development and…

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Learn about the differences between fintech marketing strategies vs traditional financial ones

Several years ago, many traditional financial companies began to turn their services towards digital services in order not to be left behind by new companies that combine technology with finance (Fintech), which allow products to be obtained economically and easily from a smartphone or a computer. being a clear example…

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Schindler start-up offering software as a service leading a transformation in the real estate sector

Schindler announces the formation of BuildingMinds: The start-up aims to optimize the management and administration of real estate with a “Software as a Service” platform. In partnership with Microsoft, BuildingMinds uses the Microsoft Azure and the Dynamics 365 Cloud platforms. Property owners are benefiting from Microsoft’s intelligent cloud and business…

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The financial profile of Generation Z: digital, planned and savers

As a definition centennials or generation Z, are young people born from the year 1997, hyperconnected and who have always lived surrounded by mobile devices, which leads to their relationship with technology is something completely natural. A generation interested in financial areas Regarding financial education and unlike its predecessors, more…

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