If you are looking for a way to segment your customers by location in order to provide them with more exclusive and personalized content then this is the right article for you! We recommend you to read on and stay until the end.
Geo-targeting is a type of targeting that has been used for a long time. This is an effective method that seeks to improve the targeting of a target audience. It is a division based on geographic characteristics according to where people live. Large companies tend to create strategies that focus on reaching local consumers as successful customers.
In order to know where customers or web visitors are located, you will have to obtain their IP addresses. This IP-based geolocation is a technique used to establish the geographic location of a device connected to the Internet, this can be done by obtaining its IP address.
By implementing this API on your website you can obtain the IP address of the visitor and then view their information. To then use it as data to make excellent targeting methods.
One of the most efficient and reliable APIs of this type on the market today is ipXapi, a software that provides accurate and quality information.
In addition, this software has a special plan designed for programmers. This special plan has 2,000,000 requests that can be made in a period of 30 days. This includes all modules. On the other hand, there are also customized business prices for unlimited API calls. Within that, you can access dedicated technical support and more.
How To Join IpXapi?
- You must enter www.ipxapi.com
- You subscribe through the registration form
- Enter your IP address or click on “Look up”.
- Click on
- Wait for the answer
- Save the IP address.
- Done! Now you have the IP address to use for whatever you want and get all the information.
Remember that the service offered by ipXapi is a subscription-based service and the chosen plan you have been working with is automatically renewed every month. However, you can modify, update or cancel your subscription at any time.
In addition, subscriptions can be paid by methods such as credit cards or Paypal. And business customers have an additional payment method such as a standard bank transfer. Then, with all the information you can collect, you can segment your customers very successfully. We wish you the best of luck.