These days, it’s important to know how much an API can change a company. If your objective is to understand your customers or competitors and adapt the message so you can grow your business, then accessing a good company data API is crucial.
An API (application programming interface) is a connection between two computers or applications so they can communicate. It responds to GET requests and captures data depending on what you want.
An API for data enrichment is meant to make the business lookup process easier by utilizing only the code needed to fulfill a request or set of instructions, and nothing else. This implies that programmers may grow their code without adding unnecessary processes. As a result, quicker, more powerful apps are created at record speed.
The data enrichment API will retrieve everything it can about a firm when a user types in its name or domain name. The company’s description, geographical location, size, and even social media profiles are examples of the data it will obtain. For this, you could use Clearbit, one of the most popular marketing data engines. However, if you’re looking for alternatives to that software for company data API, we present you the top 3:
Klazify is a common URL categorization API that is lauded for its ease of use, which allows professional and non-professional programmers alike to utilize it.
It’s an API that connects to a domain or URL, gets data, and categorizes it using an IAB V2 Standard classification taxonomy for one-on-one customization, marketing segmentation, online filtering, and more. As a result, a category may now be assigned to the URL or domain.
To categorize a website, go to www.klazify.com, register, and then paste the URL of the website you want to categorize and submit. This is how you’ll discover all you need to know about any brand you’re interested in.
The Website Categorization API scans a website’s content and meta tags with a Machine Learning engine. It uses Natural Language Processing to classify information from the web into up to three categories (NLP).
URL Categorization or URL Classification is the process of providing the category a Domain or a URL belongs to, for example, for the domain cnn.com the domain classification is: “news”. URL Classification is used by vendors who provide software such as parental control, DLP (Data Leakage Protection), gateway protections, and it can also be used to improve advertising performance for: RTB (Real Time Bidding) advertising, brand safety, and segmentation of users’ web surfing habits for more accurate advertisement targeting. They have two databases, one with 65 million domains, and another with 600 million domains.
Before proceeding with threat detection, Webshrinker will go to the specified domain or URL, extract its content, and categorize it using one of two taxonomies (native-Webshrinker classification or IAB taxonomy). As a result, based on the taxonomy, the URL or domain can now be allocated to a certain bucket. The Screenshot API service also captures and makes available a screenshot of the destination in a real browser (such as Chrome or Firefox).
Webshrinker is very good at detecting phishing sites, particularly ones that seem like financial websites. The image analyzing abilities of Webshrinker play a part in this. As the content is evaluated, the algorithm assigns different score values to different portions of it. If these scores are low, the algorithm is certain that the material is authentic and not phishing or deceptive. If they are excessively high, the system will classify the data as deceptive.
Also published on Medium.