Did you know you could make your marketing strategy better with an IP geolocation API? You should keep reading this post!
Geolocation marketing is the practice of using a client’s location to create a business’ advertising strategy. It might seem difficult to do but all you need is an easy to use IP geolocation API.
What’s an IP geolocation API? The IP geolocation API is a web service used to identify internet users’ location information based on their IP address.
IP addresses are the identifier that allows information to be sent between devices on a network: they contain location information and make devices accessible for communication.
These IP addresses can tell you a lot about the person using the computer, such as their location, zip, and time zone, among many other things.
How can an IP geolocation API help you with your marketing strategy?
The business benefits of geolocation are far-reaching. It can help, for example with:
- Targeted advertising
- Delivery and asset management, e.g., truck location and manifest status
- Content customization and delivery
- Information acquisition about current customers
- Rewarding loyal customers
- Attracting new customers
- Get measured results
If you’re trying to find the perfect IP geolocation API to achieve all of this we recommend: ipXapi.
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without filling out any forms and acting accordingly based on the time-related metadata returned by the ipXapi API.
With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
– Create an account at https://ipxapi.com/ to get started.
– Enter the IP address into the box and count how many people react.
– At any time, you can download and use the API.
Also published on Medium.