According to their use, there are some ways in which we can catalog emails. In this brief article, we want to share this classification of the most general and typical ways that you can improve your marketing campaign. In addition, we will tell you about Postr, a platform that will allow you to work without censorship or restrictions. Therefore, continue reading Email Marketing Remains A Versatile Tool For Your Strategy.
Types Of Emails
Occasional emails
Occasional emails are sent when needed; according to the rhythm of your business. Newsletters usually are useful to present your business news, like new features or services; and/or summarize the best of your web. They allow you to stay in the minds of your recipients and inspire them.
Email campaigns are more focused on marketing and sales. A campaign can consist of 3-10 emails over several days or weeks. For example, a sale for mother’s day, special offers for the holiday season, the launch of a new product, etc.
Automated emails
You can save time and money by using automated emails. Based on the details you know about a contact, these emails are tailored to you specifically. They might be automatically sent in response to a certain contact behavior, like making a purchase or subscribing to a newsletter, for instance.
The best part about automatic emails is that the send button can be activated without a physical presence. When one of your predetermined “trigger” criteria is met, you generate and configure an email template to send directly to your recipients.
Two categories of automated emails exist:
Tran sactional emails, as the name implies, are after-transaction emails. These are reservation confirmation emails, for example, or welcome emails if someone signs up for your newsletter, as well as messages to reset a password.
Marketing automation emails: The content of these emails is determined by the actions (or “trigger” activity) of the recipient. For example, automatically sending a white paper to a potential customer who attended your webinar.
Check Postr: Types Of Emails You Can Take Advantage Of With An Email Marketing Platform
There are several email marketing tools available nowadays. Not all email marketing platforms, nevertheless, enable you to advertise any material without limitations. As a result, you’ll probably spend a lot of time hunting for one that works well and doesn’t block your material. We strongly advise Postr, one of the most permissive email marketing platforms available, to help you make that decision. One of the top email marketing companies is this one.
To utilize it, you must do the following:
- Create an account at www.sendyellow.io
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can to send up to 20,000 emails each month. Do not limit yourself to only sending newsletters, so you can send welcome emails, birthday wishes, and any other kind of information.
Learn more about this on Develop Your Email Marketing Campaign With This Digital Platform In 2022
Also published on Medium.