Do you want to know how to offer personalized content for your clients? Then using an IP geolocation API is probably the best answer.
Personalized content refers to the process of developing material that is distinctive, relevant, and tailored to the intended audience. It may assist B2B marketers to optimize campaigns, increasing conversion rate and engagement inside target accounts. This data helps your algorithms to intuitively recognize who is browsing your website, social media or receiving an email from you.
Every successful company should have a marketing strategy that incorporates tailored content. This technique provides consumers with customized content and relevant information in order to boost their probability of connecting with your organization. One of the most useful ways to know what type of content you need to make is by segmenting clients by their location.
You may target clients who live in certain locations by using location-based marketing. For example, if your store has many locations but you are only holding a deal in the New York City location, you may target prior customers and online visitors in the New York metropolitan region.
How To Get This Information
So, with everything we said, you can see how important it is to offer personalized content by location. But, how can you know where a client or web visitor is located? Simple, you can use an API. This is an interface that collects data from a place (in this case, an IP address) and then provides it to you.
With this technology, you can get different types of data from a client and then use it to show them personalized content depending on where they live. For example, you can show them discounts, different products that are more adapted on which they could prefer, among many more.
The hard question is how to access an API. To do that, you need to find a software that provides you with it. There are different ones online, and every single one shows specific information. However, to save you money and time, we recommend using ipXapi, since we think it is the most complete one and can help you with anything you need.
To use this tool, you need to:
1. Sign in to https://ipxapi.com/ to acquire the API key.
2. Enter the IP address from which you wish to gather data.
3. Submit it and wait for a response.
4. Save the API and use it as needed.
It is as simple as that and you can get a lot of information with it. This API can be inserted into your website and work manually every time a visitor enters.
How Does This Work?
This website offers a high level of accuracy in IP data thanks to its database and API. It is linked to a number of well-known ISPs, who routinely offer information on new and current IP ranges. Because ipXapi is connected to several channels that offer real-time IP data, the database used by the API is regularly updated, with up to 24 database updates per day.
With 11 years of continuous optimization, the infrastructure supporting ipXapi and the ipXapi API has evolved to be very scalable and efficient, processing between 2 and 3 billion API calls each day. Data coverage is expanding on a daily basis, with ipXapi now supporting over 2 million unique locations in over 200.000 cities worldwide.
Also published on Medium.