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What does a customer & experience officer do at a startup? Learn from Konrad Friedrich

Konrad Friedrich is now strengthening the team of the Viennese tracking start-up Waytation as Customer & Experience Officer. The startup evaluates visitor flows at trade fairs and congresses.

About this startup

The Viennese startup Waytation specializes in the evaluation of visitor flows via bluethooth tags – these include, for example, movement patterns or the length of time visitors spend. The datasets are anonymized and DSGVO compliant evaluated. For the business idea, Waytation was able to secure a million-euro investment about two years ago – among the investors were, among others, Business Angel Hansi Hansmann (who reported brutkasten). The startup has now announced that it has re-staffed the position of Customer & Experience Officer with Konrad Friedrich.

Expertise in the medical field

From 2004 to 2019, Friedrich held senior positions at the second largest European medical conference, the European Congress of Radiology (ECR), most recently as Director of Annual Meetings & Industry Relations. The 40-year-old Viennese has both medical and technical training and is considered a well-networked manager in the congress and trade fair industry.

Open up new fields of application

As Friedrich explains, he wants to use his expertise to open up new application cases in the future: “Waytation’s technology is predestined to reduce the complexity of everyday life and to increase trade fair and congress experience for visitors and exhibitors. On the threshold of Bluetooth 5.0, completely new use cases will open up in the near future, where we will take on a technology and market leadership not only in Europe but worldwide. ”

Waytation tracks attendance lectures

One area of application already in use is the tracking of attended lectures at medical congresses. For example, doctors can earn continuing education credits by attending lectures in compulsory further education courses.

However, the tracking solution is not only used in medical congresses: Waytation was the biggest customer so far, and was able to win the CeBIT technology trade fair in Hanover, where 10,000 trade fair visitors made use of the offer last year.


Also published on Medium.

Published inStartups

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