AdTech refers to the complete technology infrastructure involved in purchasing, selling, serving, tracking, and evaluating digital advertising and campaigns as a whole. The purpose of these tools is to make it easier for publishers to make money from their blogs, websites, videos, and other media.
It refers to a combination of software and tools used by companies and agencies to plan, set up, and manage all aspects of digital advertising.
The advertiser (demand-side) and the publisher are the two main players in the Adtech ecosystem (the supply-side).
Also on the web, there is a variety of APIs for Company Logos and Classifications, but Klazify appears to be the most popular and should fulfill all of your demands. The Website Categorization API categorizes the content of a website. It categorizes and organizes URLs.
The classification provided by Klazify is useful for router applications, and it is completely free. They support almost every language spoken on the planet, as well as all available domains.
Klazify, as previously stated, uses the IAB Classification Taxonomy. The Interactive Advertising Bureau (IAB) has created a set of widely recognized advertising categories and subcategories.
How Klazify works
Klazify’s Website Classification and Company Logo API uses a machine learning (ML) engine to scan a website’s content and meta elements. The use of machine learning algorithms is one of the most visible differences since it allows it to offer substantially more accurate and faster results than manual searches.
Klazify will visit the provided website or URL, collect data, and categorize it using an IAB V2 Standard classification taxonomy for 1-to-1 personalization, marketing segmentation, internet filtering, and other purposes. As a result, classification for the URL or domain can now be applied.
Why Is Klazify The Best URL Classification Option?
- Scalable and powerful
Klazify is capable of handling millions of inquiries while remaining stable even under extreme pressure.
Klazify’s APIs are simple to use and integrate because the time of its customers is valuable.
- Manager of Dedicated Support
Their Customer Support Team is available at all times to address any questions you may have.
- Documentation that is straightforward
Each endpoint is well-documented and includes examples, allowing customers to get up and running quickly.
Also published on Medium.