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What Is The Best URL Classification API For Brand Safety?

The Website Categorization API provides a content category to a website. It takes a URL and assigns it to the appropriate industry. There are other Company Logo and Categorizations APIs available on the internet, but Klazify  appears to be the most popular and should meet all of your requirements.

Klazify’s Website Categorization  uses a machine learning (ML) engine to scan a website’s content and meta tags. It extracts text to classify the site and assigns up to three categories aided by natural language processing (NLP).

Customers who require a local alternative for domain categorization will benefit from their offline database. Hardware/product integrations, custom applications, and internal use at a large enterprise company are all common use cases.

Logo API

You can now take a company’s domain and receive the company’s logo in exchange, thanks to advanced technology. This type of software is ideal for app developers who require a large number of company logos and prefer a free or low-cost alternative to waiting for their users to upload them. It’s currently a requirement for profile enrichment, and it’s widely utilized in banking and company data bases.

Klazify pulls a logo from any website on the fly, ensuring that even the most obscure and new sites have a logo. The software allows you to get higher-quality authentic logos from the website and makes their backgrounds invisible. This allows the logos to be used on any backdrop other than white.

When you query Klazify’s Company Logo API with a domain for which they don’t have a logo, their machine goes out and obtains it. It is because of this that it is the most dependable.

How Klazify Works

Klazify will go to the required domain name or URL, collect its content, and classify it according to an IAB V2 Standard classification taxonomy, which may be used for 1-1 customization, marketing segmentation, online filtering, and more. As a result, the URL or domain can now be assigned to a particular category. 

State Of The Art Accuracy

Their website categorization API is highly accurate, a simple lookup to a company’s URL will classify its industry within 385 possible topic categories.

Domain Processing

Klazify’s domain processing begins one of two ways:

  • New Domain Ingestion: Klazify examines the website, chasing new domains and re-indexing previously categorized domains.
  • External feeds: External data sources that are given to Klazify to process


Once a URL has been processed and passed the safety checks, it gets categorized. 

Domain Categorization

There are over a lot of possible topic categories, making the list comprehensive but a little broader compared to other categorization taxonomies. 

Klazify’s categorization is ideal for internet filtering and security applications, and best thing of all? They support all the domains available and almost all the languages of the world.

The Classification Taxonomy that Klazify uses is from the IAB, which was referenced before. IAB stands for “Interactive Advertising Bureau.” They’ve created a standard list of categories and subcategories for advertising purposes.

For example, if a publisher is putting together a campaign on Google Ads and only wants to show up on specific websites, Google utilizes the IAB classification to decide which category a certain domain belongs to. This means that if publishers are using Klazify to determine if websites URLs are relevant and pertinent for them to advertise on, the categorization that is given to them in Klazify is also used on advertising websites all over the internet.

Once Klazify finishes categorizing a domain, that domain can then have multiple categories associated with it. While a single website might only be placed in 3 categories using the IAB standards.

The IAB has nearly 385+ possible topic categories to choose from. 

Why Is Klazify The Best Option For Categorizing A Website?

  • Powerful & scalable

Klazify can scale to millions of requests and keep being stable under heavy workloads.

  • Easy-to-integrate

Customer’s time is valuable which is why Klazify’s APIs are simple to use and easy to integrate.

  • Dedicated Support Manager

Their Customer Support Team is always there to answer any questions.

  • Simple documentation

Each endpoint is well documented with examples so a customer can quickly get started.

Key Features

Big Data

Using advanced machine learning, Klazify categorize billions of web pages, keeping the categorization database one of the most accurate in the industry.

Wide Range of Applications

Klazify’s domain categorization allows customers to easily provide services such as Internet filtering, subscriber analytics, advertising networks, and fraud prevention.

Data Firehose

Need access to the raw data stream of everything as it’s being categorized? Klazify provides a real-time data firehose via HTTP.

Advanced Algorithms

Klazify’s technology categorizes content found on URLs, as well as entire websites and IP addresses, perfect for security devices that may not have access to the full URL.

Developer-Friendly Responses

Every API response is returned as JSON, which can be easily read and implemented into your product.

Always Up to Date

Klazify’s web crawlers are constantly visiting and classifying new and existing websites, providing real-time results and keeping the database always up to date.

So What’s The Difference Between The Other Website Categorization API And Klazify?

The difference between all the other tools and Klazify is that the latter is the closest thing to a real human being checking every nook and cranny of the domain you’re interested in. The bonus is, this tool can do this on hundreds of thousands of websites in a single second for less than $790.00/year.

Also published on Medium.

Published inAppsTechnology

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