The best way to keep your brand alive is to know where it’s being promoted. If you hire an advertising agency to make your brand known, it is likely that it will be found on pages or blogs with similar content.
At other times it could be on a page that goes against the content you want to advertise. To do a complete market study it is best to know all the pages in which you are being promoted and what each one does.
In the case of being more interested in Brand Protection, the logic is the same. The important thing is to know the pages on which your company is being promoted. In the same way that you can win customers, you can also be next to content with which you do not agree.
It is then necessary to hire a content classification API. These allow you to have data from thousands of pages in a matter of minutes. It also lets you have access to the entire backend, this makes the work of programmers easier.
The Website Categorization API classifies a website’s content into categories. It organizes and categorizes URLs. Klazify appears to be the most popular and should meet all of your needs.
How Klazify Works
Klazify will travel to the provided website or URL, collect data, and classify it using an IAB V2 Standard classification taxonomy. This can be used for 1-to-1 personalization, marketing segmentation, internet filtering, and other purposes. The URL or domain can now be allocated to a category.
State of the art accuracy
Their website classification API is quite accurate; a single URL query will classify a company’s industry into one of 385 different topic areas.
Klazify’s domain processing begins one of two ways:
- Klazify examines the website, chasing new domains and re-indexing previously categorized domains.
- External feeds: data sources that are given to Klazify to process.
Once a URL has been inspected and passed the security requirements, it is categorized.
There are various topics from which to choose, resulting in a more comprehensive list than previous taxonomies.
Klazify‘s categorization is useful for internet filtering and security apps, and it’s absolutely free. They support almost every language spoken on the earth, as well as all domains that are available.
Klazify makes use of the IAB Classification Taxonomy, as previously stated. The Interactive Advertising Bureau (IAB) has developed a set of globally accepted advertising categories and subcategories.
When a publisher creates a Google Ads campaign it only appears on specific websites. Google uses IAB classification to determine which category a domain belongs to. If publishers use Klazify to determine whether or not website URLs are relevant and topical for advertising, this category is applied to all advertising websites on the internet.
After a domain has been classified, Klazify can assign it to one of several categories.The IAB criteria can only separate a single website into three groups.
The IAB has approximately 385 topic categories from which to choose.
Also published on Medium.