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Why Marketing Companies Use APIs To Sort Images By Quality

If you’re looking for a tool to judge the quality of any photograph, you’ve come to the correct spot. Find out more by reading on!

Additionally, images can express emotions in a manner that text might not always be able to. In this article, we’ll go over all the benefits of using images for digital marketing. Whether you use images on your website or social media, including them in your digital marketing campaigns will really benefit you.

For instance, utilizing attractive and high-quality photos can improve the layout of a website, and studies show that content with high-quality photos gets 94% more views than content with poor photos or no photos.

In order to meet the technological requirements of devices, websites, and mobile applications, brands must not only manage an expanding volume of media, such as photographs and videos, but also need them in various variations of quality, formats, sizes, etc.

The dissemination of this content through several other channels, including marketplaces, social media sites, and many more, is another crucial factor. Brands cannot maximize their marketing effectiveness or reach their business goals without the appropriate media.

You will typically only receive a few versions and sizes of your media (raw file and/or original size), which only adequately address a small number of use cases. In order to give customers a unique and appealing experience, your brand’s website already needs a lot more variations (think of thumbnail, circle image, the list goes on) and WebP formats for your photos to be totally responsive.

Why Marketing Companies Use APIs To Sort Images By Quality

However, this is only a portion of the story; in order to implement your omnichannel strategy and deliver high quality digital experiences across many channels, you must take into account certain channel-specific requirements.

How Can APIs Facilitate Quick And Simple Picture Transformation?

You may already be familiar with APIs, but in case you want to brush up on your technical knowledge and learn why APIs are essential in today’s digital world, here’s what you need to know: Application Programming Interface, or API, is a term that refers to a software interface that enables communication between two applications. In other words, an API serves as the messenger who transmits your request to the service provider you are using and returns the result.

Good news thus far, But how do APIs today assist you in producing various types and varieties of images? Here, your CMS and the DAM are the two parties conversing with one another (including our Content Picker). This enables you to change your photos solely through their URL format.

All you need to do is modify the URL parameters to meet your needs. It’s no longer necessary to use expensive equipment, specialized tools, or even basic picture editing software—this is a game-changer! Following the theoretical portion, let’s find out how all of this actually functions:

The tool API shown above offers the following best images for your marketing company:

Image Quality Checker API

Bad image quality is no longer a problem because of the Image Quality Checker API, which allows you to rate the quality of any image you feed it. The BRISQUE no-reference picture quality score, which is widely used, is used by the Image Quality Checker API.

The Image Checker Quality API can be used to select the product image that should be displayed on your website’s main page. You can order the photographs in your database according to image quality if it has a lot of images. Then you may take the necessary actions, such just using good quality photos for your adverts or only using high quality photos for your product listings.

Why Marketing Companies Use APIs To Sort Images By Quality

Key for Authentication and API Access
When a developer registers, they are given a unique API access key, which is a combination of letters and numbers that allows them access to our API endpoint. When using the Image Quality Checker API REST API, put your bearer token in the Authorization header to authenticate.

Additionally, the API offers “description” and “score.” Score: a total of a single point to one hundred. The closer to 1 an image’s quality index is to 1, the better.
“Description”: Depending on the image quality, you will receive a message labeled as “very good,” “good,” “poor,” or “extremely low.”

Published inAppsTechnology
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