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Month: April 2019

Google Ads and Bing Ads: Which platform is best suited to your brand?

With a 46 percent share, searches are the largest component of the digital advertising market. Google has a 92.51 percent market share. Search engine advertising has become a highly profitable business for search engines, as Statista data shows, thanks to the various advertising platforms, the engines will reach revenues of…

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The magic of mobile payments

The magic of mobile payments is not to include the functionality of a plastic card in a smartphone. It is not about processing transactions, it is about offering options, convenience, control and value wrapped in a convincing and perfect digital experience. Not only at the point of sale, but throughout…

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Exclusive financing tips for creatives by Hermann Hauser and Max Scheichenost

In which phase of the company is venture capital meaningful for creatives and how can one attract the interest of an investor? These and other important financing questions are answered by two real superstars of the international investor and startup scene: IT pioneer and co-founder of the Institute for Entrepreneurship…

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